The cannabis industry is filled with many large firms and we are grateful for them. They help to create and foster a great network of workers in the industry. They also help to make the cultivation, production, and sales process easier. Unfortunately, it is hard for small firms like legacy growers and social equity weed brands to compete with such firms in the industry. They lack the means and sufficient capacity needed to promote their brand like these firms can. This is why patronizing such brands helps to offer a sort of leveled playing field for them to compete with larger firms.
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