The problems with Europe and Cannabis are centered on the threat of pay-day companies and the diversity of laws, cultures and ideas regarding cannabis. While Europe may not currently be on par with other regions of the world like the United States, Canada, etc the potential of the European cannabis market is mindblowing. If fully maximized, the European cannabis market can become one of the best industries in the world. The potential is there all it needs is the right factors to bring it to fruition. It should be noted that experts predict that cannabis will eventually become an integral part of the European market.