The value veterans bring to the cannabis industry cannot be underestimated. They can comfortably occupy positions in the marijuana industry. They can become growers, entrepreneurs, dispensary owners, policymakers, CEOs, and advocates; this was a statement by Cherissa Jackson, who once served actively in the US Air Force for 23 years and then retired as a nurse in the Air Force. He survived three combat tours (one in Afghanistan and two in Iraq). He is the Principal Medical Executive of AMVETS and runs the HEAL initiative.