In 2022, strong consumer demand in the latest operational, legal state markets fueled annual legal cannabis sales in the U.S. to an approximate total of $30 billion. These states are projected to experience growth in yearly sales, with estimates exceeding $35 billion in 2023. If state-level legalization efforts continue to outpace federal policy reform, sales are projected to reach a whopping $71 billion by 2030 with a compound annual growth rate of 12%.