The point being – while the current notion of a virtual cup doesn’t seem that appealing, in the right hands you can turn it into an online sensation. If there’s one thing we can say certainly about COVID it’s this – it launched the era of Virtual Gatherings and now has opened up a brand new way of engaging with the world. We know they are capable of participating within these events since we’ve seen it with concerts, social gatherings and even remote dinners.
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