That’s the justification I suppose. I’m certain there’s also a decent amount of money for licensing his name to be used on a product. I’m sure he’ll make a sweet mint on the deal. According to the statement, some of the money will be diverted to good causes such as the Last Prisoner Project and Veterans Walk and Talk. Both noble causes. While all of this is great for Bieber and the charities it will undoubtedly help – the larger question should revolve around Celebrity-ism and the Cannabis industry.