We are under the illusion of the static self. “I am” is a fallacy because it indicates permanence.  It’s true that the “core self” – the being that wears you (the personality) like a mask – remains consistent. However, the self (ego) is in constant flux and is merely a projection of past and present experience. Thus, when you begin to alter experience and how you respond to these experiences – you begin to morph the ego into a different reflection.