According to Fred, a cannabis coach could either be recreationally-focused or medically-focused depending on the needs of the clients. Most of Fred’s clients thus far has been for recreational cannabis, however, he has had a few medical clients as well. Fred says the first thing is to actually get people to sit down and smoke a bowl or two with him. He typically shows consumers how to use a pipe first – because it’s one of the easiest ways to actually consume cannabis.