Cannabis Companies Finding Purpose in Honoring Veterans

Every November, Americans take a collective breath to honor those who’ve worn the uniform, the ones who stood watch in silence, who carried both pride and pain home with them, and who continue to serve in quieter ways long after their military careers end. 

For many veterans, returning home can be its own kind of battle. Sometimes this can be finding meaning in the noise of civilian life, rebuilding identity, or confronting the invisible scars left behind. In a surprising but welcome turn, the cannabis industry has become one of the places where many are finding not just healing, but purpose at the same time. 

This Veterans Day, several cannabis brands are showing what it looks like when gratitude is more than a marketing slogan, when it becomes support and community. 

Crafted by Veterans, For Veterans

In Colorado, Missouri, Ohio and Massachusetts, Dialed In Gummies is marking Veterans Day with the launch of its limited edition “DD214 Batch,” named after the official discharge form every service member receives upon completing their time in the military. The batch features a Berry Swirl Hybrid flavor infused with 10mg of full-spectrum solventless rosin THC per gummy, which is crafted by veterans on the Dialed In team.  

“The DD214 batch was inspired by the veterans who proudly serve on our team,” says Spencer Beymer, a U.S. Air Force Senior Airman (Fire Protection Service, 5 years) and Field Service Manager at Dialed In Gummies. “It’s a tribute to their journey and the discipline and teamwork they bring every day.” 

Each package carries a handwritten note from Beymer. It’s a small, human touch in an increasingly corporate industry. And with $1 from every unit sold donated to veteran-focused organizations, the gesture extends beyond symbolism. 

As Max Vansluys, President of Dialed In Gummies, puts it: “Our veterans are part of our DNA. Their integrity and drive inspire how we work every day. DD214 lets us honor their service while helping others through a cause that matters deeply to us.”  

Service, Reimagined in Nevada

In Nevada, Deep Roots Harvest and The Source are using Veterans Day to deepen longstanding commitments to those who served. From November 8 through 11, all veterans and retired service members receive a 40% discount on purchases, but the real impact lies in what happens behind the scenes.  

Both companies are donating $1,000 each to several community organizations, including the Southern Nevada Veterans Chamber of Commerce, Daughters of the American Revolution—Flags over Mesquite, Historic Wendover Airfield, and VFW Pot 10054 in Pahrump. 

For Jon Marshall, Chief Operating Officer at Deep Roots Harvest, the initiative is as much about acknowledgement as it is about continuity. “We’re privileged to honor those who have sacrificed so much for this country,” he says. “We also benefit from having multiple veterans working within our company; they’re part of our daily life, and we’re proud to stand beside them today.”  

Nevada’s cannabis community has long been a supportive community for our veterans. They’re finding second careers as cultivators, extraction technicians, or dispensary managers. Many describe the structure and discipline of cannabis operations as reminiscent of the camaraderie they found in service except now, the mission is healing. 

Seeds of Respect: Blimburn’s Global Gesture

Blimburn Seeds, a global cannabis seed company, is making its own salute to those who served. This Veterans Day, Blimburn is offering up to 42% off select seeds and a Buy One Get One deal on some of its most popular strains. The sale, which runs in parallel with the U.S. holiday, is framed around the theme “Honoring All Who Served” which is a reminder that service and sacrifice deserve recognition.  

While the gesture may seem simple, it reflects a deeper understanding of the plant’s global role in recovery and mental health. For many veterans, cannabis has become part of their healing process, a bridge between physical pain management and emotional grounding.  

As Blimburn’s team puts it, “it’s about access. It’s about inclusion and it’s about recognizing that healing looks different for everyone.”  

A New Kind of Community

Together, these brands highlight how the cannabis industry is evolving into a community of purpose. Once stigmatized, the plant is now a lifeline for countless veterans coping with PTSD, chronic pain, or the challenges of reintegration. 

For many, working in cannabis isn’t just a career; it’s a new mission. It’s the discipline of cultivation, the teamwork of production, and the integrity of service. 

As Veterans Day arrives, it’s clear that gratitude in cannabis isn’t just a show; it’s rooted in action, from seed to gummy to storefront, the industry’s veterans are proving that purpose doesn’t end when the uniform comes off. It just takes a new shape. 

This article is from an external, unpaid contributor. It does not represent High Times’ reporting and has not been edited for content or accuracy.

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