Adam DeVine is STOKED to be featured in High Times Magazine, especially since—once-upon-a-time—his journey through comedy almost never happened. “High Times Magazine is so cool for me, man. If you were to have told an 18-year-old-me—we’ll say 18, but really 16—that I was going to be interviewed by High Times Magazine, I would have lost my mind. And still, a 39-year-old-me would have lost my mind the same exact way, like I did a couple of weeks ago when I found out I was going to do this interview.”

As a kid, DeVine was involved in a serious accident, one that—to this day—left him with lasting physical ailments. Yet despite such a horrific experience, he was able to conquer his fear of death at a very young age and come to the very mature conclusion that if you’re blessed with the gift of life, you better make the most of it and do what you love.

When we connect by phone, the comedian, writer, and actor is doing just that—gearing up for a brand new season of The Righteous Gemstones on HBO, a spinoff series of the Pitch Perfect movies Pitch Perfect: Bumper in Berlin on Peacock, a big action comedy The Out-Laws on Netflix, and a new Workaholics movie that’s aiming to start production sometime toward the beginning of 2023.

Over the course of our conversation, DeVine shares more on how tussling with a potentially untimely demise propelled him to pursue the intersection of what he loved and what he was good at—making people laugh—and the role cannabis plays in his creativity, his day-to-day life, and it’s influence in helping craft one of the most legendary stoner comedy shows of all time.

High Times Magazine: Growing up in Nebraska, did you always know comedy was the path you wanted to pursue? 

Adam DeVine: I don’t know if I chose comedy or if it chose me. It was something I liked, and I wasn’t innately good at anything else.

When you’re a kid and you’re trying to figure out what you want to do in life, you have to look at what interests you one, and two, what you’re innately good at. Hopefully those things align and what you’re interested in is what you’re innately good at. For me, I was always pretty good at making people laugh. I enjoyed doing it and it was an easy thing for me to get involved with. 

You hear people all the time who are like, “My parents said ‘What are you doing?! Why don’t you just become a doctor?’” When I told my parents I was going to pursue a career in comedy, they were just like, “Yeah, we see that for you.”

Was your parents’ support essential in making it OK for you to pursue that path? 

Yeah, it seemed less scary since my family had my back.

When I was 11 years old, I was hit by a 32-ton cement truck and couldn’t walk for almost two years. I had 25 or 30 surgeries or something like that, and after having such a near death experience as a kid, comedy was my warm blanket. It was something that made me feel good, I liked making people laugh, and it was something I could do from a wheelchair. I didn’t have to be an athlete to be able to make people laugh. Once I didn’t die, I think my parents were like, “OK, if he wants to do comedy, more power to him. He’s not dead so he can do whatever he wants.”

I honestly don’t know if I would have gotten involved in acting or comedy if I wouldn’t have had the accident. I’m from Omaha, Nebraska. I didn’t know anyone who had a career in comedy or acting. It wasn’t a “real” job to have. Overcoming a great obstacle like not being able to walk and almost dying, I think after that it was sort of like, “Anything is possible. You only have one life, you might as well try to live it the way you want to live it.” As much as it sucks—I’m still in residual pain from the accident—I wouldn’t trade it for the world because I know I wouldn’t be here doing the things I love to do if it weren’t for it.

“You could use marijuana as a creative tool, but you just have to know yourself.” – Adam DeVine

Did the near death experience also embolden your perspective that it’s a gift to be able to live your life your way if you’re able to? 

At a young age when a lot of people are worried about what society expects of them or what their family expects of them, I didn’t have that. After almost dying as a kid, it really puts everything into perspective like, “Look. It could all be gone tomorrow.” So I’m not going to go to college to get a degree to do something that I don’t love to do just to make my family happy or appease society in general.

A lot of times, that awareness and perspective comes much later in life. 

Yeah, it made everything click into place pretty young. That being said, it’s not like I’m not driven or ambitious, I’m just driven and ambitious for the things I want to be driven and ambitious towards, not things that don’t excite me just to make a living. 

You ended up going to Orange Coast Community College and meeting your Mail Order Comedy crew. Was that sort of the jump off point?

I just knew I had to get to California to meet other people with similar interests as myself. So along with a friend of mine—Austin Anderson, who’s a very funny stand-up in his own right—I moved to Southern California where we went to Orange Coast Community College. The plan was just to go for a few years and then transfer to UCLA. I told my parents the plan and I think they kind of knew if it was bullshit—I knew it was bullshit, but it was just kind of a thing I said to get out to California.

I ended up meeting Blake [Anderson] and Kyle [Newacheck] day one at Orange Coast Community College, which was sort of like meeting brothers. We spoke the same language, we thought the same kinds of things were funny, and we’re the same age so we have the same cultural touchstones. It just felt right, and from then on, we all had the same ambitions of making a career of being funny. It seems like an insane thing to try and make a career out of, but again, we all had the same ambitions and all sort of pushed each other forward.

How key was that creative and professional alignment between you all?

Fuck, I think finding collaborators might be one of the most important things that a young person can do when they’re trying to break into whatever business they’re trying to break into. Finding people you can bounce ideas off of or that can help inspire you is crazy important. Without those guys, we would all probably be having a great time working in a factory somewhere. 

After you all met, was there a moment or set of experiences where it clicked that the career you wanted in the area you wanted was indeed happening?

After two years, I realized I wasn’t going to go to UCLA and broke that news to my parents, and Kyle had left the year prior to go to Los Angeles Film School to learn how to be a director. I decided to move up [to Los Angeles] and live with Kyle and essentially try to break into the entertainment industry.

I got a job working the door at The Hollywood Improv Comedy Club and considered that one of my first big breaks because at that time I was seeing stand-up every day at work. Every night I was seeing some of the best comics in the world— the Chris Rocks, the Dave Chappelles, the Sarah Silvermans, the Zach Galifianakises—and then during the day, I would write with the guys and we would come up with different internet videos. At the same time, I’d just met Anders [Holm] in an improv class at the Second City Conservatory in Los Angeles, and it’s after we met Ders that I think everything started to click into place.

Blake and myself have more of a performing background, while Ders had less of a performing background and more of a writing background. He was a few years older than us and was writing scripts, which we hadn’t done yet. Seeing the work ethic he had with writing and realizing… Ders is a very smart guy, but he’s also just as dumb as the rest of us. Sometimes I think you build up a thing in your head of “Well, only the smartest people in the world write movie scripts,” like you have to be a genius or something. But really it’s just about sitting down and doing the work. Ders showed us that was possible, which sort of opened the doors for all of us to start writing together. I feel like with our powers combined, when one person is lacking in one thing, it’s another person’s strong suit. We really complimented each other well and that’s when things started to click into place.

“It’s nice to just, at the end of the day, smoke a little joint. Whether it’s with friends or just sitting by myself, it’s a nice end-cap to the night. As opposed to dads from the 1950s with their scotch and their recliner, I feel like I’m that new-age where I sit there and smoke my little pre-rolls at night.” – Adam DeVine

You each brought a skillset to the table that made your individual brains more powerful as a collective. 

And I still think that. I still think when I write with those guys it’s when I’m at my funniest. When the four of us are together or the three of us are on screen together, I think I’m at my funniest and I think those guys are also at their funniest when we’re all there to prod each other along.

Do you liken it to being in a band where you’re inspiring each other to try new things artistically?

All the time. We actually mention that quite a bit, that essentially we’re just a band. Now it’s weird because now we’re a veteran band. We’re a band that’s been together for like 20 years, so we’re finding new ways to do the same thing differently while still giving the people what they like and expect from us.

In terms of what the people want and expect from you, is it a process whereby you guys are tapping into what you find funny on an individual and collective level, and it just so happens that what you guys find funny resonates with other people?

We were very fortunate to be given the opportunity to come out with our show [Workaholics] at the time that we did and have it resonate with a lot of people who were within five to 10 years of our age on either side. So I think it really connected with a wide group of people who were either about to go into college and were like, “Oh, that [show] is what college life is like,” or who just gotten out of college and were like, “This is my life exactly,” or who had been out of college for years and then looked back and were like, “Wow, I remember when my life was so free and all I had to think about was how I’m going to get drunk and high that night,” instead of having all of these actual responsibilities.

On that tip, what role does getting high play for you creatively and in your life in general? 

I feel like of all the guys, I probably was the biggest stoner. It’s a real battle royale between me and Kyle for that title nowadays. You could use marijuana as a creative tool, but you just have to know yourself. You have to know how much is too much, how it affects you as a person. It’s the kind of thing that is a tool in your toolbelt, but it won’t make an unfunny person funny or a non-talented person talented. If you don’t have the goods to begin with, it won’t help you, but it can be used as a tool to free up your mind every once in a while. 

If you can’t crack a story or you’re working on a video that you can’t get just right, you’re able to tweak it by smoking a little bit. You think about it, you free up your mind, you’re not married to what you’ve already written and what you’ve already worked on and you’re able to work on the problem from a different point of view. That’s how I’ve viewed marijuana and I think it’s helped me along the way.

“If you can’t crack a story or you’re working on a video that you can’t get just right, you’re able to tweak it by smoking a little bit” – Adam DeVine

Is there a particular strain or type of weed that you enjoy unwinding with the most? 

I feel like the pre-rolled minis are perfect for smoking by yourself or with one other person. I smoke a lot of Lowells and I tend to like the energetic sativas. Even at night, I like that they get my mind moving in a good way. I also like Selfies, which are a nice little size, and a little smaller than Lowells as well.

I also drink Cann, which, full disclosure, I am an investor in, because I feel they’re remarkable cannabis beverages.

They have 2 mg THC, so you treat it like you’re having a glass of wine and you can have a few. I do like that ritual of having something to drink at the end of the night and Cann is a good way to not have the excess calories and the unneeded headache the next day.

The older I get, when I drink, I’ve been starting to get these gnarly hangovers. I used to pride myself on being the guy who never got hangovers who could pop up the next day and be like, “And I’m baaaaaack.” Admittedly, it is catching up to me, and it’s nice to just, at the end of the day, smoke a little joint. Whether it’s with friends or just sitting by myself, it’s a nice end-cap to the night, as opposed to dads from the 1950s with their scotch and their recliner. I feel like I’m that new-age where I sit there and smoke my little pre-rolls at night.

Just put your dad hat on and you’re good to go.

Yup, get my cardigan on and enjoy my edibles.

This interview has been edited for length and clarity. It was published in the February 2023 issue of High Times Magazine.

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The last time I caught up with Wilfred star-turned-cannabis operator Jason Gann in January 2021, he was weathering the ups and downs of startup cannabis ownership. 

Today, he’s continuing to survive, learn, and grow his brand, Wilfred CBD and Hemp, as well as his entrepreneurial acumen. While doing so, he’s taking the usual entrepreneurial smacks. In addition to steering his brand, Gann is embarking on additional endeavors to grow the brand while giving back to his fans and the cannabis community.

Wilfred Cannabis

Launched in December 2020, the Wilfred Cannabis brand came out the gate in California, highlighted by THC pre-roll smokes shaped like cigarettes. A few months later came CBD smokes rolled similarly. The THC brand began making incremental gains across the California market. Interest was quickly piqued among a loyal fan base for the Australian and U.S. versions of Wilfred, which Gann co-created. The recognition led to book meetings, appearances and sales.

Backed by marketing efforts like in-store demos–with Gann pulling half shifts as himself and half as Wilfred for meet and greets—he reported strong growth potential for the THC brand. He noted that there are plans to possibly expand into Oregon, Washington State, Michigan, and Pennsylvania.

But a double whammy of the pandemic mixed with product and partner issues dealt Wilfred a substantial setback. The growth plans stalled in time. Rather than push on, the THC brand halted in 2021.

Like many aspiring cannabis operators, Gann pivoted to stay operational. With THC efforts on hiatus, he’s focused on the CBD line and Delta-8, a sometimes controversial product offering he stands behind.

Delta-8-THC, a naturally occurring chemical cannabinoid found in small doses in hemp and marijuana plants, certainly has its endorsers and operators like Gann. Many like him support its use for a reported less intense high. Many others have championed Delta-8 for its ability to skirt prohibition laws against Delta-9-THC and be sold legally. 

Most concerns about the Delta-8 revolve around flower quality and potential spraying of solvents during production. Delta-8 proponents push back on the claim, often suggesting that only a few bad actors participate in such practices. Still, many states have placed bans or partial prohibitions on its sale and production while the debate continues. 14 states have passed laws against Delta-8 as of January 2023.

Gann said he became a fan of Delta-8 after being introduced to it during the pandemic.

“I am a big, big spokesman for Delta-8,” said Gann. He added, “It gets a real bad rap but…I’m more productive, my concentration is better and I don’t get anxiety.”

On the CBD side, Wilfred Cannabis continues to source its flower from an unnamed Tennessee-based hemp producer. Each CBD cigarette contains between 80 and 100mg of CBD. Meanwhile, the THC brand is exploring new ways to enter various US markets. Licensing deals in multiple territories, including California, Illinois, New York, and Australia, are being discussed.

Gann touched on several positives he sees in licensing, including “Partnering up with a licensed partner who sees the value in the brand, and they wanna have exclusive rights in that state.”

Now based in Galicia, Spain with his wife and children, Gann splits time between his wife’s home country and the U.S. to meet with brands, production partners, and other business operations.

Doubling Down On Podcast Plans

Podcast plans are also in the works for the Wilfred brand, with one focused on the show and another on the cannabis plant.

It’s been 21 years since Wilfred first appeared in an Australian short film. The short launched two seasons on Australian TV in 2007 and 2010. In 2011, a U.S. version premiered, spanning four seasons and 49 episodes, concluding in 2014. Along the way, the show picked up a dedicated fan following that remains active on Gann’s personal and brand Instagram accounts.

After seeing the wave of success from other nostalgia watchalongs podcasts, Gann decided to launch one for Wilfred fans. Plans are now in the works for Wilfred Dissected, where he, co-stars, and production members will watch and reminisce about episodes and days on set. He also hopes the podcast can help tap into mental health components often discussed on the show. 

“With Wilfred Dissected, there’s something of a behind the scenes reunion,” he said. “But there’s also that mental health aspect that people do reach out to me all the time for.” 

Over the years, Gann has received numerous messages and met with fans in person who have discussed how the show helped with their mental health experiences. To address this aspect, he hopes to also have mental health experts on the show. 

Gann is now refining production measures for the show. Pre-production planning is reportedly close to completion. Booking guests is almost complete as well. Gann reports most principles and select production members have signed on. He has not yet secured U.S. co-star Elijah Wood just yet, citing work schedules, but he remains optimistic it will happen.

Gann also said that discussions for a third Australian series to mark the 20th anniversary could be in the works. However, nothing is planned at this time.  

“I’m not announcing it, but we are talking about it,” he said. “It would be kinda cool to just sort of put a button on the end of it and bring it back where it started.” 

The Cannabis Code

Gann’s second planned podcast endeavor is The Cannabis Code. Billed as Cosmos meets Ancient Aliens meets The Da Vinci Code, each episode plans to feature Gann taking listeners on a journey that connects cannabis to humanity and beyond. Gann’s personal experiences with the plant, mental health and alcoholism over the years inspired the show. 

With six years of sobriety by 2013, Gann abstained from cannabis until season 4 of Wilfred was close to shooting. The decision came from understandings he’d gathered earlier in life, as well as the help of a doctor. To Gann, the decision to use cannabis was more than medical.

“I just felt like I had a spiritual relationship with cannabis that was important for my soul’s journey,” he said. 

The feeling inspired him to explore the spiritual connection cannabis has with some of humanity’s earliest groups and beyond. In The Cannabis Code, he hopes to analyze those connections and what he feels they mean.

“I believe there to be some other healing element component to cannabis that science and medicine can’t yet define,” he said. 

Gann took a particular interest in the Dogon people of Mali. Ancient Dogon stories and prophecies believe cannabis originated from the brightest star in the winter sky, the Two-Dog Star. Known as the two-dog plant to the Dogon, the plant was gifted to humans by a visiting species. The story has been passed down for thousands of years. As such, many believe the Dogon have a connection to extraterrestrial species, one which Gann supports. 

“I don’t believe these people told this story with, what a purpose of playing, like, a 20,000-year-old prank…on the future generations,” he said. 

Gann not only believes that cannabis came from another planet to help expand and evolve our thinking. He claims to have first-hand experience with out-of-this-planet beings. 

“When I was about 27 years old, I had an interaction with a conglomerate of extraterrestrial beings,” he said. 

Since that experience 23 years ago, Gann has explored extraterrestrials, histories and ancient civilizations to learn more. He feels The Cannabis Code helps answer some of those questions. 

“I’ve recently started calling myself a ‘cann-spiracy theorist’ because, for me, I think that there’s so much to this plant,” he said. 

Gann did not provide official release dates for either podcast but hopes to give some updates soon.

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