Santa Claus is coming to town—this year, loaded up with cannabis deliveries available at locations in Southern California. Give the gift almost everyone wants this holiday season: weed.

For the time period beginning December 19 and running through Christmas Eve on December 24, Emjay will send a cannabis delivery courier dressed as Santa Claus to deliver orders throughout Los Angeles and San Diego. It’s one of the most creative holiday sales gimmicks we’ve seen in a long time within the cannabis retail space.

In the spirit of the Christmas season, Emjay is trying a different marketing approach this year, giving the company and its leadership a chance to be extra festive.

“We’re always looking for ways to use the Emjay platform to uplift people’s cannabis experience, and so we’re happy to have Santa dressed couriers delivering orders to our customers this holiday season,” said Chris Vaughn, CEO of Emjay. “Having Santa couriers is an exciting and festive addition to our offering and for delighting our customers this time of the year.”

Emjay encourages customers who receive a Santa delivery to take a picture of them and tag Emjay’s Instagram account via Stories (which has been targeted by Instagram Community Guidelines by Meta).  If you do so, Emjay will then DM you for a gift for your next purchase.

In addition to the possibility of receiving a Santa courier, Emjay is also offering curated holiday Kushmas Bundles with $144 or more worth of product on sale for $80, discounts on select products, along with food and toy drives, giveaways, and customer appreciation days at their brick-and-mortar stores in Los Angeles and San Diego.

Kushmas Bundles are available in several options with reindeer names: Rudolph, Comet, Blitzen, Dasher, Donner, Prancer, etc., each coming with a mix of flower, edibles, and other cannabis products. They feature high-end cannabis products from brands such as Lowell Farms, Kurvana, and so on.

Emjay launched in 2019, growing to become one of the leading California-based cannabis delivery and retail platforms. Emjay also opened retail locations in Los Angeles and La Mesa, California. One of the company’s main selling points is to provide prices comparable to prices you’d see at the counter at a dispensary.  

“… Whatever you choose will be brought by one of the most professional couriers in the industry,” the company states on its website. “For us, the entire experience matters—from how you view our curated list of products to how they end up in your living room.All of the weed. None of the markup. A better experience. Because we’re Emjay, and we’re the best cannabis delivery service in the world.”

Santa Claus Roots

Holiday marketing gimmicks are nothing new, especially in the cannabis industry. High Times Magazine has explored the topic in detail—usually when someone dressed as Santa gets into trouble. In North Pole, Alaska, voters in 2015 rejected a measure that would have banned dispensaries in the town.

There may even be a psychedelic connection between the Santa Claus origin story and psychedelics. In the December, 1979 issue of High Times Magazine, the late counterculture correspondent for the publication Glenn O’Brien examined the connections between Santa Claus and a specific kind of psychedelic mushroom: fly agaric, aka the toadstool that conquered the universe. In fact, O’Brien argues, the mere existence of Santa could be related to a shaman in Lapland who ate Amanita muscaria. 

For more cannabis holiday gift ideas, check out The Ultimate High Times Holiday Gift Guide 2022.

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Cannabis consumers who are aspiring to receive a commercial driver’s license (CDL) to drive trucks and other commercial vehicles should seriously consider the pros and cons of their career outlook. Data shows that commercial drivers are consuming cannabis more than any other drug, even if it can ruin their career.

Commercial drivers test positive for cannabis more often these days than any other drug, according to the latest data from the U.S. Department of Transportation (DOT) Federal Motor Carrier Safety Administration (FMCSA).

As you can imagine—federal restrictions on drugs for CDL holders are quite strict. With this in mind, drivers can face heavy punishments if they fail a drug test.

The most recent data shows that 98 percent of all positive drug screens in the first half of 2020 were for drugs and not alcohol. Only 892 CDL holders failed drug tests due to alcohol. That’s probably because alcohol detection tests can only measure alcohol in the blood for up to six hours, on the breath for 12-24 hours or in urine for 12-24 hours, while cannabis is detectable for weeks, or months in some cases.

The DOT mandates drug tests use urine samples only for typical pre-employment tests—so if you’re drunk one day, you can pass it the next. Cannabis on the other hand, lingers in fatty tissues and can trigger a positive result for much longer.

Over half, or 52 percent of the 40,433 tests came up positive for cannabis, which is currently legal in one form or another in most states. 

But the FMCSA doesn’t care about state laws. “The bottom line for CDL holders is you can’t use marijuana, even though you have states that allow people to use marijuana on a recreational basis,” said Larry Minor, the associate administrator for policy at the FMCSA.

If a CDL holder tests positive for cannabis on the first drug screen, they usually don’t lose their license, but repeat offenses are another story, or when an injury is involved. But failing a drug test for cannabis automatically ignites a long return-to-work process that is still considered to be a “career nightmare.” There are stories of drivers who still have their CDL but cannot find work over a brownie and a stain on their record.

Around half of the failed drug tests took place during the pre-employment drug screen. An additional 13,340 failed drug tests were randoms, and only about 1,700 failed drug screens were found following an accident.

The data matches existing data on drivers in general. Non-commercial drivers are also consuming cannabis at a faster pace.

Even CBD Is an Issue for Commercial Drivers

The FMCSA issued a Clearinghouse Update on May 27, reminding commercial motor vehicle drivers—who are regulated by the FMCSA—that they should exert caution when considering whether to consume even hemp and cannabidiol (CBD) products.

JD Supra reports on the critical updates that CDL drivers should know:

1. The U.S. DOT requires testing for marijuana and not CBD.
2. CBD product labeling is often misleading because the products could contain higher levels of tetrahydrocannabinol (THC) than what’s stated on the product label.
3. The U.S. DOT’s Drug and Alcohol Testing Regulation, 49 CFR Part 40, does not authorize the use of Schedule I drugs, including marijuana, for any reason.
4. CBD use is not a legitimate medical explanation for a laboratory-confirmed cannabis positive result. Therefore, Medical Review Officers will verify a drug test confirmed at the appropriate cutoffs as positive, even if an employee claims they only used a CBD product.
5. Since the use of CBD products could lead to a positive drug test result, U.S. DOT-regulated CDL drivers should exercise caution when considering whether to use CBD products.

Knowledge is power, especially when weighing the risks of consuming cannabis when a career is at stake.

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