An estimated 113 million viewers watched Super Bowl LVII to see if the Philadelphia Eagles or Kansas City Chiefs would win this year (the second-most watched since Super Bowl XLIX in 2015). Among those viewers were countless cannabis consumers, but cannabis sales took a slight dip in comparison to last year.

A cannabis checkout purchase averages at around $84.61, but sales from this past weekend saw a 4% drop in sales.

According to data collected by Chicago-based Fyllo, pre-rolls were the most popular products purchased this weekend at 37% of sales. In a statement to Forbes, Fyllo founder Chad Bronstein explained that the reason pre-rolls sold so well is because they are “the cheapest product in dispensaries.”

“We see this sensitivity to pricing most significant among persons aged 25 to 75, where consumer spending this year around the Super Bowl decreased significantly,” Bronstein added. Among age demographics, Fyllo also found that Gen Z consumers purchased rose considerably on Feb. 12, especially with buyers between 21 to 24 (a 10% increase from that age group).

The second most popular product category was described as “dispensary gear” by Fyllo, which saw a 20% increase this year. This was followed by “plants” at a 200% increase, and beverages at a 39% increase. Both topicals and edibles dropped in sales, with a respective 36% and 25% decrease. Bronstein believes that this is “potentially a response to pricing, driven by higher manufacturing costs, especially for those looking to optimize the cost of their high.”

Fyllo also found that while west coast sales dipped, eastern and southern states’ cannabis sales increased. Sales in Florida increased significantly by 27%, while Maine sales increased by 17%, and Arkansas increased by 7%.

While cannabis sales dropped slightly in previous years, it didn’t hamper the cannabis-related festivities of offered in Arizona where the Super Bowl took place this year. 

Trulieve Cannabis Corp.’s recent move into Arizona led with the launch of Ricky Williams’s Highsman brand. “Our expansion into Arizona is made possible through our retail partnership with Trulieve, and Abundant Organics, whose organic living soil cultivation techniques produce some of the cleanest and most flavorful flower I’ve tried,” Williams announced last month. “Both partners clearly see the Highsman vision and share the same enthusiasm for physical and mental healing as I do. Highsman is for anyone seeking greatness, mental and spiritual well-being.”

Trulieve’s CEO, Kim Rivers, was proud to partner with the former NFL player. “Trulieve is excited to launch this limited-time exclusive partnership with legendary NFL player Ricky Williams in Arizona, just weeks before the Super Bowl will be hosted in the state,” said Rivers. “Ricky was well-known for his belief in the power of cannabis during his playing days, and the Highsman brand reflects his values and passion for cannabis. We are proud to launch Highsman products in the Arizona market.”

HARA Brands partnered with Rolling Stone Live this weekend to celebrate the Super Bowl as well. The brand’s CEO and co-founder, Bryan Gerber, expressed his excitement for what this means for the industry. “We are extremely proud to represent the cannabis community at such a high-profile event during one of the biggest weekends in sports and entertainment,” said Gerber. “It’s a testament to how far this industry has come, and we couldn’t be more excited to be part of this exclusive experience alongside some of the most successful brands and talented individuals.”

WNBA star athlete Brittney Griner attended this year’s Superbowl with her wife Cherelle Griner. Following a 10-month battle for her freedom after being imprisoned in Russia for possessing a small amount of cannabis, Brittney was recently named Arizonan of the Year by Arizona Republic.

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If you’re in the Los Angeles area, scrap your plans for next weekend. That is, unless you’re already planning on hitting up the Green Street Festival.

The inaugural event is going down on May 13 and 14 in iconic downtown L.A., with organizers aiming to make it “the largest gathering of the cannabis community on the planet, with a vision of eventually hosting hundreds of thousands of guests directly in the heart of the city.”

Think: a cannabis-infused South by Southwest.

Green Street Festival was announced in January, and is being put on by the entrepreneur Gary Vaynerchuk and Green Street, the cannabis business he acquired in 2017. It will “feature the city’s top restaurants, the state’s leading Cannabis brands, and the world’s top entertainers all brought together to celebrate the Cannabis community,” the announcement said.

“People want to either be educated or entertained. We are going to do both,” Vaynerchuk said in the announcement at the time.

Organizers said that the festival “will be anchored by the 8 story, 70,000 sqft, cannabis event and business epicenter located at 718 S. Hill Street featuring vendors, educational speakers, games, hotels & food activations from our awesome neighbors.”

The artist Cody Hudson was tasked with creating “the visual identity of Green Street Festival.”

“It’s been a wonderful project! Being able to have my vision for the festival’s graphics and aesthetics help to transform the space and everything inside of it, I’m just really looking forward to the ways we’ll be bringing cannabis, food and music together in one space and tying them all together visually,” Hudson said in January.

The event is only available to individuals 21 and older. And while cannabis will not be sold on site, the organizers said that they “have partnered with some of California’s best Dispensaries and Delivery providers in order to accommodate compliant consumption including: MMD, Buddha Co., HYPERWOLF, People’s, Alpaca Club, Originals Los Angeles, Compassionate Caregivers, Downtown Patient Group, Haven, Jungle Boys.”

“We have worked with our friends and neighbors to create multiple consumption areas around the festival,” the organizers said in the announcement. “There is a large smoking area right next to the registration area for the event, another on the 2nd floor balcony, and another area outside the Majestic Downtown Theater during the concert.”

In addition, there will be more than 50 of some of the best known cannabis brands showcased at the festival: Asterisk, BLOOM, Boveda, Brothers Broadleaf, Canna+Rise, Cannabistry, Absolute Xtracts, Farmer and the Felon, Hi-Fi Sessions, Loud + Clear, Claybourne Co., Clone Goddess, Country Crypto Cannabis Club, Dabwoods, Dispense App, Dutchie, Emerald Road, Fable, Headset, Hemper, Hempire, High Rise, Highsman, Ispire, Jungle Boys, Just Chocolate, Kalya Extracts, Kan+Ade, KYLE, Leaflink, Legal Pothead, Lithouse, Mills Nutrients, MJ Arsenal, Mohave Cannabis Co., Originals, Puffco, Raw Garden, Rove, Select, Sessions Goods, SHO, Source Cannabis, Sputnik Cannabis, STIIIZY, SUBSTANCE, SUPHERB, Surfside, The Cure Company, The Kind Pen, Vacation Cannabis Co., Waxnax, and Zanna.

“Weed is the headliner of this festival. We’ve been to countless Cannabis events across the country and we as attendees want to smoke weed with our friends and check in with the community, eat delicious food, and then be entertained… in that order” Rama Mayo, Green Street President, said in the event’s announcement back in January.

Here’s a rundown of the festival itinerary, per the event’s website: the first night, May 14, “is a private, VIP event that includes Dinner from 6pm to 10pm and is hosted by Gary Vee & Harry Mack,” while the second night, May 15, “is the main day and features our full lineup of brands, food, and more awesome stuff to do at Green Street plus the full concert lineup at The Majestic Downtown Theater located at 650 S. Springs Street LA CA 90014.”

Educators and entertainers who will be appearing at the festival include: Gary Vaynerchuk, Juicy J, Harry Mack, DāM-Funk, DJ Nu-Mark, Full Crate, Monalisa, Thinkspace Projects, and Mike Glazer.

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