On Thursday, “Stoner of the Century” Snoop Dogg, 52, announced that he’s quitting “smoking” in a post that practically broke the internet. But is it an announcement that he’s given up pot, or just a hugely successful stunt?

After trying weed in “the seventies” to smoking blunts and copious amounts of bud for a solid 30 years—his name became synonymous with the plant, and he’s grown close to High Times Magazine. Most people received his message warmly, and wished him on his new journey.

“After much consideration & conversation with my family, I’ve decided to give up smoke,” Snoop posted on Instagram, Twitter, and his other social media channels. “Please respect my privacy at this time.”

“I’m giving up smoke,” he added in the caption.

As stoners struggle to cope with a new existential crisis involving the top stoner, it’s likely Snoop will continue to support cannabis despite calling it quits for the time being. High Times posted four issues of the magazine with Snoop on the cover, calling him “Stoner of the Century.”

“You’ll always have a seat at the sesh whether you’re smoking or not and will forever hold a place of honor on Mount Kushmore,” the post continued. “It may feel like the end of an era, but it’s just a new chapter in the book of Snoop. You’ve got our support and respect.”

Grammy Award-winning rapper Queen Latifah commented on his Instagram post, writing simply “We love you.”

T-Pain, who recently released the music video for his track featuring Snoop Dogg, “That’s How We Ballin,” issued a disclaimer on X, formerly Twitter: “This video was filmed before @SnoopDogg stopped smoking.” Snoop is smoking weed in the video, which was presumably shot months ago.

“Stay strong Unc #support,” T-Pain wrote.

Some Instagram users were left confused, however. “Define… smoke,” actor Lamorne Morris wrote in response to the post, while user @ambie02 asked, “Is it April Fool’s Day?” USA Today reports.

But after all that, some X users pointed out some unusual details, and it turns out that the “smoke” Snoop was actually giving up was smoke stoves, and he’s behind the Solo Stove, the “world’s most popular smokeless fire pit.”

Well played, Snoop. Almost everyone fell for it.

Snoop Dogg’s Stoner Persona Begins

Snoop explained many times before that he’s been smoking for decades, getting his first hit when he was only eight or nine years old.

“The first time I got high off marijuana was in the seventies, with one of my uncles,” said Snoop told Esquire in 2008. “They had these little roaches on the table—these part-way-smoked marijuana cigarettes—and there was some Schlitz Malt Liquor Bull. I went in there and sipped the Schlitz, and my uncle asked me did I wanna hit that roach. And I was like, “Yeah.” He put it on the roach clip for me and lit it up, and I hit that motherfucker. I was about eight or nine years old.”

The way Snoop was introduced to blunts is now part of entertainment lore—similarly to the way The Beatles were introduced to joints by Bob Dylan. The Citizen reports that Snoop has been smoking blunts for about 30 years, after  Snoop said he smoked his first blunt with the one and only Tupac Shakur.

“I smoked my first blunt with Tupac,” Snoop told Howard Stern on The Howard Stern Show in 2018. “I’d never smoked a blunt before. I was smoking joints… I said, ‘Hmm, this sh*t tastes magical!’ 

“[Smoking weed] is a bridge, Howard…” Snoop said on the show. “I’ve met so many people and established so many relationships over a joint.”

Snoop’s many pursuits in cannabis include launching Leafs by Snoop in November 2015, one of the first celebrity cannabis brands to arrive before everyone else jumped on the bandwagon. 

Part of these ventures in cannabis included edibles. In collaboration with TSUMo Snacks, Snoop Dogg is launching Snazzle Os, a new line of cannabis-infused, onion-flavored O-shaped chips, to debut at Hall of Flowers and MedMen in California in early October 2022.

Snoop Dogg announced in December 2022 that legendary West Coast hip-hop platform  Death Row Records was entering the cannabis game with Death Row Cannabis. 

Most recently though, Snoop recently announced his product launch with Martha Stewart of their Best Buds Bags which are upscale bags with a slot to hold a lighter.

A few other icons of weed have taken a similar turn, with personal relationships with family in mind. Woody Harrelson said he gave up pot several years ago, but returned to the fold several years later, thanks to being reintroduced to it by Willie Nelson. Last March, Kevin Smith, also usually a major smoker, said he was taking a break from smoking bud as well.

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Today, Martha Stewart CBD unveiled Martha Stewart CBD Wellness Topicals—the company’s first venture into the topical market. In 2020, Stewart launched the company under the Canopy Growth umbrella, with high expectations.

Stewart’s brand already sells gummies, oils and softgels infused with full-spectrum CBD, before launching the new CBD Wellness Topicals. The new topical products have specific applications for different results, including Super Strength CBD Cream designed for muscle recovery, Sleep Science CBD Cream designed for better sleep and Daily De-Stress CBD Cream designed for stress management. The CBD skin care market was projected to hit $1.7 billion by 2025, according to Million Insights.

The formulas were created by Stewart in partnership with Marquee Brands and Canopy Growth Corporation. The company doesn’t skimp on the active ingredients, providing “market-leading levels of CBD,” along with co-actives and proven-to-work aroma-technology formulated specifically for each need.

Vice President of Skincare & Topicals at Canopy Growth, Dr. Anna Persaud, says the topical line is great for the CBD-curious, especially if they have a specific goal. “We worked with Martha to create products that improve daily wellbeing in specific ways, addressing muscle recovery, sleep support and stress management, and with proven to work formulas featuring market leading levels of CBD, the line offers the perfect starting point for anyone new to CBD,” Persaud told High Times.

Stewart believes that most problems at home have simple, yet effective solutions—including when it comes to skincare.

“I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team,” stated Stewart. “I am thrilled to help improve our customers’ daily lives through proven formulations that make wellness accessible and convenient, with offerings that address muscle discomfort, sleep deprivation, and stress.”

Using full-spectrum CBD, combined with other co-actives and aromas, you’re more likely to see results versus CBD-only products. Generally speaking, full-spectrum CBD products contain multiple cannabis plant extracts, including essential oils, terpenes and other compounds.

“I believe that living well can be simplified by focusing on practical and effective solutions, which is why I created this line of CBD Wellness Topicals with the Canopy Growth team.” – Martha Stewart

The 2018 Farm Bill changed the way CBD products are regulated, and it didn’t take long for the hemp-derived CBD industry to take off. Stewart’s team waited patiently for the laws to unfurl at the federal level.

Stewart solidified her audience long ago. For decades, young, crafty homemakers followed Stewart’s advice—almost religiously. “While the company she founded continues to thrive,” the Academy of Achievement writes, “Martha Stewart has had more influence on how Americans eat, entertain, and decorate their homes and gardens than any one person in our history.”

Martha Stewart CBD Wellness Topicals are formulated with US-derived broad-spectrum CBD, with competitive levels of CBD and competitive price-per-mg of CBD, versus competitors. The products will be available for purchase in 20mL, 50mL and 150mL sizes.

Below is a rundown of the new products that are available:

Martha Stewart CBD Wellness Topicals

Super Strength CBD Cream for muscle recovery, featuring powerful co-actives, including magnesium and ginger.

• 150 mL (7500 mg CBD) – $99.99
• 50 mL (2500 mg CBD) – $44.99
• 20 mL (1000 mg CBD) – $24.99

Sleep Science CBD Cream for better sleep, featuring aroma-technology essential oils, including lavender and vetiver.

• 150 mL (3000 mg CBD) – $89.99
• 50 mL (1000 mg CBD) – $39.99
•  20 mL (400 mg CBD) – $19.99

Daily De-Stress CBD Cream for stress management, featuring aroma-technology essential oils, including neroli and ho wood.

• 150 mL (4500 mg CBD) – $79.99
• 50 mL (1500 mg CBD) – $34.99
• 20 mL (600 mg CBD) – $19.99

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