This Green Wednesday, roll up before your relatives roll in with Greenlight. They’re celebrating the season by offering big discounts and deals at all of their locations across Nevada, so you can stock up to make it through the holiday rush in style. Each store will have discounts on offer, so head to your local […]

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Everyone wants to know—’Where’s the best 420 events near me?’ April is already upon us, and with it the biggest day of the year for those of us who love weed. As you well know, 420 is history, culture, industry, lore, and always a whole lotta fun. To get you in the spirit, we have […]

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Including Lemon Cherry Gelato, Triangle Kush, and Hash Burger.

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Live resin and live rosin carts and pods across the US.

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Hit those goals with new weed gummies, hemp drinks, and more from 17 states.

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Top THC gummies from more than a dozen states.

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Entertainment hosts in Las Vegas are noticing a significant decrease in Gen Z (those born between 1997-2012) drinking alcohol. Paired with an overall increase in cannabis use by younger consumers, this shift could lead to great success for consumption lounges.

Las Vegas-based promoter of Pulsar Presents, Patrick Trout, has 20 years of experience promoting local music. Trout recently spoke with Las Vegas Weekly about the trend of Gen Z drinking less alcohol. “It’s something I’ve observed since the shutdown ended, but especially in the last year,” Trout said. “I’ve seen a dramatic increase in people not drinking at shows or drinking non-alcoholic stuff, but then simultaneously also wanting to smoke more. We are really seeing a generational, cultural shift.”

Trout’s observation is also reflected in a 2023 Billboard article, which cited a shift in alcohol consumption when businesses reopened after the pandemic. One Tucson, Arizona-based club manager noted that especially with shows that catered to Gen Z, alcohol sales dropped by 25%. Some researchers believe that this is partially because people pre-game, or start drinking alcohol prior to their arrival at a bar or entertainment venue, which is also a way to save money on a night out. Venue owners have attempted to switch their strategies to appeal to Gen Z attendees, such as expanding their non-alcohol options. In 2019, Global Market projected that the non-alcoholic industry could reach a value of $30 billion by next year.

Psychiatrist Akhil Anand, MD, told Cleveland Clinic that an increase in mental health awareness deters Gen Z from imbibing. “Alcohol is a depressant and never the answer to a bad day,” Anand said. “Gen Z seems to understand that concept and they’ve moved in a different direction.”

A New Frontier Data report from 2022 shows that 69% of people between 18-24 prefer cannabis over alcohol, while the same preference is seen with 70% of those 25-34, 68% of 35-44 year olds, 55% of people 45-54, 52% of 55-64, and 44% of those 65-74.

Christopher LaPorte, Vegas-based manager of Reset, a cannabis hospitality group, told Las Vegas Weekly that cannabis is becoming highly preferred over alcohol. “Everyone has the pot brownie story that was horrible. But everyone also has a lot more of ‘Oh my god, that one night with tequila,’” said LaPorte. “People are more educated now because we are out of the closet. More people know about cannabis. More cool people are very open about their cannabis-smoking habits.”

Nevada’s first consumption lounge, Smoke and Mirrors, which is owned by Thrive Cannabis, opened in late February. LaPorte helped design the consumption lounge, which made him think of listening cafes in Japan and New York, some of which only offer non-alcoholic drink menus. “There was this buzz, I would say three years ago, about this new culture of non-alcoholic spirits, and we saw that there were bars actually dedicated to that. It wasn’t just an Alcoholics Anonymous kind of center. We [thought] this might be something,” said LaPorte. “We saw a lot of products like Lyre’s and Seedlip … they were starting to percolate. And, again, it was like, how can we tie this into a cannabis lounge?’”

That thought culminated into Smoke and Mirrors’ non-alcoholic, THC-infused drinks, which LaPorte described as a way to “attract another market into the cannabis space.”

Las Vegas Weekly was given a tour of Planet 13’s new cannabis lounge, led by Frankie Anobile, who has had an extended career as a DJ and developing Vegas nightlife entertainment, but is now Planet 13’s entertainment director. While he explained that he doesn’t expect “bong service” to replace “bottle service,” he stated that offering both services is the best way to go.

Planet 13’s consumption lounge, Dazed!, opened on April 5, but the company is also planning on building a three-story, 60,000 square-foot nightclub that only serves alcohol sometime in 2025.

While Nevada state law prevents cannabis businesses from selling alcohol, and vice versa, Planet 13’s nightclub plan would allow club goers to walk next door to the club after the consumption lounge closes. “You can stay all night drinking for hours; you can’t stay all night smoking. It’s a totally different culture, from what they want musically to what their stay time is,” said Anobile. “A lot of these people don’t usually like to leave their house. They’re not the ones who want to spend an hour getting ready to go out there and be seen like they’re doing an Instagram post.”

Trout added that he’s excited to see how consumption lounges will alter the music scene. “One thing I’m really interested to see with the pot lounges that decide to utilize live music is seeing what the spread is, what genres they go after,” Trout said. “There’s some sub genres of metal like doom and stoner rock and desert rock where I think it would absolutely appeal to them to have a place like that where you can smoke and watch music.”

According to the Nevada Independent, there are 38 more cannabis consumption lounge license holders currently working on their businesses at various stages.

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A long standing argument against the legalization of cannabis has cited that legal access could lead to an increase in youth cannabis use. As states across the country continue pushing forward with reform measures, research is continually providing insight on just how merited that assertion is in actuality.

Fresh off the heels of a recent study showing the prevalence of delta-8 THC use among high school seniors — a hemp-derived cannabinoid that is widely available outside of the legal cannabis industry and in states with or without legal cannabis programs — some may wonder how many teens are using cannabis in recreational states and whether reform has escalated these trends.

A new study published in the journal Addictive Behaviors looked to investigate how legal cannabis laws have impacted adolescent use and examined lifetime and past 30-day (P30D) cannabis use among middle school-aged adolescents in Nevada versus New Mexico.

It ultimately affirmed what many studies in the past have: Initiating state-licensed cannabis sales is not associated with an increase in cannabis use among young people.

Comparing Youth Cannabis Use in Legal and Illegal Recreational States

We’re still exploring the impacts of cannabis use, for better or worse, given the limited scope of research on the plant over the last several decades. However, despite the many benefits cannabis and its compounds may offer us, it’s widely accepted that cannabis use during adolescence can be especially impactful on development. 

To examine how adult-use cannabis legalization has influenced adolescent cannabis use, researchers behind the recent study used data from the 2017 and 2019 NV Youth Risk Behavior Survey and the NM Youth Risk and Resiliency Survey, state-run surveys for Nevada and New Mexico respectively designed to monitor health behaviors among U.S. students.

Researchers used difference-in-difference analyses to compare behaviors surrounding lifetime and past 30-day use in Nevada and New Mexico during the same period. At the time, Nevada had legal adult-use cannabis sales and New Mexico did not.

According to the analysis, the odds of lifetime and past 30-day use increased in both states during the observed time period, specifically among students who were female, older, non-white or attending a Title 1 school. 

Ultimately, researchers noted that there was “no difference in lifetime and P30D marijuana use by adult-use sales status.” 

Rather, cannabis use in both states followed similar trajectories. Researchers still noted this as a point of concern, given the negative health consequences of cannabis use at an early age, though whether or not cannabis was legal in a given state didn’t appear to be an influencing factor.

“We did not find compelling evidence that implementation of adult-use marijuana sales was associated with an immediate increase in lifetime or P30D marijuana use among middle school youth in Nevada which aligns with previous research,” the study notes.

Compounding Evidence and Related Research

Indeed, many other studies from the past have come to a similar conclusion: Cannabis reform does not appear to be correlated with an increase in use among young people.

A 2022 policy paper looked broader, reviewing data on consumption among eighth, 10th and 12th grade students, finding that youth consumption either “decreases or remains flat in regulated markets.”

“State legalization of cannabis has not, on average, impacted the prevalence of cannabis use among adolescents. In other words, states with medical and/or adult use laws are not seeing larger increases in adolescent use relative to states where use remains illegal,” the report states, additionally noting that educational early prevention methods can help to combat youth consumption.

The same appears to be true when focusing explicitly on medical cannabis laws, as a 2021 study “found no evidence between 1991 and 2015 of increases in adolescents reporting past 30-day marijuana use or heavy marijuana use associated with state MML (medical marijuana law) enactment or operational MML dispensaries.”

Another study tackled an adjacent inquiry: Does a state’s legal or illegal adult-use cannabis status impact children’s attitudes around cannabis use and perceptions of its risks? Researchers concluded that individual, child-level characteristics were the primary factor influencing young people’s attitudes toward cannabis, not state policy.

A recent report from the US Centers for Disease Control and Prevention further compounds these findings, showing a steady decline in cannabis use in high school students from 2011 to 2021.

The market is still in its infancy, and we’re bound to see more reports on the topic as time goes on. But as it stands, the argument that legal cannabis will increase use among young people appears to have weak footing, and naysayers may need to look elsewhere for concrete arguments against reform.

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14 expert picks from across the US and Canada.

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Jason Harris founded Jerome Baker Designs Inc. (JBD) in Eugene, Oregon, in 1991. As a dyed-in-the-wool deadhead with THC pumping through his veins, he chose Jerry Garcia’s first name, Jerome, and a last name, Baker, to denote “baked” as his pseudonym, fearing repercussions from cops.

Through the years, he elevated the form of functional glass art, incorporating innovations along the way, such as fuming glass with fine silver to create a mirror effect and manipulating blown glass into complex art. The JBD seal became a symbol of quality. But, despite his efforts to stay off the radar of police, he caught the attention of the federal government.

“I was arrested for manufacturing drug paraphernalia in 2003,” Harris says, referring to Operation Pipe Dreams, a George W. Bush administration-era DEA hunt that also involved Tommy Chong and 54 other defendants.

Pipe sellers who never touched the plant initially faced drug paraphernalia trafficking charges, and the feds pinned most of it on Chong. Scarred from that trauma, Harris laid low, first moving from Oregon to Maui, Hawaii, to make non-functional glass art for a while, and later New York.

“I kind of went underground for a while, and we were based in New York on Long Island,” he says. “We had a warehouse out there that we functioned out of—a small, nickel-and-dime business. When recreational cannabis happens, we sort of come out of the closet. And when I saw the money and energy and everything going on in the Las Vegas market, I called that home base.”

After seeing Colorado and Washington approve adult-use pot and learning that recreational cannabis legalization was possible, Harris gained confidence and re-launched Jerome Baker Designs in 2012, re-focusing on high-end art. Jerome Baker established the Las Vegas Dream Factory at its headquarters in downtown Las Vegas, Nevada.

The Dream Factory

Located downtown in the Arts District, a few blocks from Fremont Street, the Dream Factory is a place where people can truly appreciate the sheer amount of hours it takes an artist to make a piece. After all, JBD was behind achievements like “Bongzilla,” the world’s largest bong in 2018, and is the brand responsible for custom bongs made for celebrities such as George Clooney, Adam Sandler, Drew Barrymore, Mike Tyson, Snoop Dogg, Nate Dogg, B-Real, Xzibit, 311, Slightly Stoopid, Sublime, Tool, Phil Lesh (Grateful Dead), Shavo Odadjian (System of a Down), People Under The Stairs, and Limp Bizkit.

Las Vegas is a prime place to attract people from all parts of the world, so Harris’s Dream Factory adapts to these specific needs.

“We get people that come in on pilgrimages from different places on the West Coast, and some are driving very far,” Harris says. “And they come for birthdays, weddings, different stuff like that. We’ve done a number of weddings in our facility, a number of birthdays, parties for some brands, they’ve been taken to the factory, and we get a percent of our clients coming in who are tourists.”

Teamwork makes the dream work, and Operations Manager Jennifer Krause is a big factor in the success of the Dream Factory.

“I basically handle everything from A-Z—you name it—accounts payable, accounts receivable, shipping, and [the operations] of the Dream Factory every day,” says Krause.

Krause says that the Dream Factory is currently showcasing glass art by Omar Rosales, Dina Kalahar, aka “Sol Fire Glass,” Donnie Alves, aka “Mente 45K,” and Allan Clement, aka “Cowboy.”

“And let’s not forget Jason Harris, known as Jerome Baker!” Krause laughs. “Within the last five years, it’s just completely blown up, and it’s pretty much one of the most prominent locations that people would want to visit. It’s where the artist all-stars are at. We’re right in the heart of the arts district.”

Krause explains how many people wander in, thinking it’s a basic smoke shop selling papers and cheap pipes, but what they’re offering is high-quality art that fetches top dollar. It’s a surprise “to the commoner wanting to walk away with a piece, and then they find out what we’re offering and what we’re shipping around the country,” Krause says.

Smoking Lounges & Cannabis Trade Shows

Both the state of Nevada and the city of Las Vegas have slowly rolled out consumption lounge regulations, though it’s taken years to materialize. NuWu’s Tasting Room opened in 2019, then rebranded as Sky High Lounge, opening in July 2023, and the city’s first non-tribal consumption lounges are scheduled to open by early 2024. (NuWu could open earlier because the Las Vegas Paiute Tribe, a sovereign jurisdiction, owns its land.)

Many cannabis consumption lounges, such as ones in California, let patrons rent bongs or pipes to consume weed. A big factor is that tourists—not locals who can smoke at home cheaper—are going to them as smoking stealthily in a hotel gets tiring. Harris says consumption lounges are key to the full experience of legal weed.

“I think that’s absolutely essential,” Harris says. “People have different ways to smoke and consume cannabis. So, by being able to get everyone to have experience and make a lasting memory. I mean, look, when we were kids, we went to Amsterdam, leaving certain memories of certain coffeeshops in my life. Being able to rent the bongs and clean the bongs with a proper scrub, that was fun and part of the ritual.”

Harris explains how bongs slowly came out of the closet through the years, including how Vegas events have changed.

“We’ve been going to Las Vegas for so many years. It’s got so many trade shows. We were at the first CHAMPS trade show ever. And we bought the most booths—eight—and mostly we closed them all in so nobody could see our stuff inside,” Harris says, explaining how much things have changed since 1999. “Lo and behold, CHAMPS is this mega show everybody wants to attend.”

Krause explained that MJBizCon is even bigger than CHAMPS, and Las Vegas gets pretty busy and wild during those times.

Elevating Functional Glass Art

Harris is the protégé of legendary glass artist Bob Snodgrass and apprenticed for Hans-Joachim Ittig of Wertheimer Glaskunst, a seventh-generation glassblower based in Wertheim, Germany. He also learned or apprenticed under Cesare Toffolo, Dick Marquis, Robert Mickelson, Karen Willinbrink, and Charles Lowrie.

“I’ve always respected artists that have come before me and paved the way in what I consider now a Pop Art genre,” Harris says. “That’s something that I’ve always dreamt about, being in art school. I’m a graduate of the University of Oregon. I’ve always been interested in art, art history, and what goes on in that space. And I feel honored and privileged to be a part of it now through the bongs. I never really thought that I could get there.”

The Dream Factory is an excellent stop in Las Vegas that holds a lot of history for glass art.

“Cannabis has unfolded recreationally and become more and more mainstream,” says Harris. “And it’s allowed us to sell expensive pieces, which gives us time to put into the artwork. All that is kind of a good, perfect storm. The Dream Factory itself, in terms of visiting tourists, is a great destination right near Fremont Street.”

This article was originally published in the March 2024 issue of High Times Magazine.

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