In a seismic shift away from the way nearly all major social media platforms handle cannabis ad-related content, Twitter announced it will be the first to allow cannabis-related ads based in the U.S. 

Twitter announced that it will allow advertisers to promote branded and informational cannabis-related content under the following categories: CBD and similar cannabinoid products; THC and similar products; as well as cannabis-related products and services such as delivery services, labs, growing technology, search engines, and events.

The cannabis ad policy move changes everything for businesses with the money to advertise. Toronto, Ontario-based AdCann in Canada was the first to break the news.

“Up until now, only CBD topical brands were permitted to advertise on Twitter’s platform,” AdCann wrote on its website. “Moving forward—the social network will allow for the promotion of regulated THC and CBD-containing cannabis products, accessories, services and more.” 

AdCann continued, “American cannabis companies, brands, and purveyors will need to pass through a Twitter advertiser approval process to ensure they are legitimate and educated on the platform. Once approved, industry marketers will have access to Twitter’s entire suite of advertising products including promoted tweets, promoted product opportunities, location-specific takeovers, in-stream video sponsorships and partner publication features.”

AdCann reiterated that in Canada, cannabis has been legal at the federal level since 2018, so Twitter already allows for cannabis advertising in the country.

Cannabis Companies React to Policy Change

Leading cannabis company PAX, makers of industry standard devices like the PAX Pro and PAX Era, is among the first brands to advertise cannabis-related content on Twitter. 

“This is a big moment, as a major advertising platform is making the decision to treat cannabis like any other consumer products category,” Luke Droulez, VP of Marketing at PAX said in a statement obtained by High Times. “We’re excited to be among the first of Twitter’s cannabis advertising partners and be able to engage customers more directly. After decades of prohibitionist propaganda, there is an opportunity to destigmatize and normalize the plant and its use.”

Twitter posted the policy update on its Drugs and Drug Paraphernalia section of the website, which outlines the process for advertisers promoting cannabis products.

“We permit approved cannabis (including CBD – cannabinoids) advertisers to target the United States, subject to the following restrictions:

• Advertisers must be licensed by the appropriate authorities, and pre-authorized by Twitter.
• Advertisers may only target jurisdictions in which they are licensed to promote these products or services online.
• Advertisers may not promote or offer the sale of cannabis (including CBD – cannabinoids)
  • Exception: Ads for topical (non-ingestible) hemp-derived CBD topical products containing equal to or less than the 0.3% THC government-set threshold.       
• Advertisers are responsible for complying with all applicable laws, rules, regulations, and advertising guidelines.
• Advertisers may not target customers under the age of 21.”

Elon Musk and the New Twitter

Twitter owner and billionaire Elon Musk is in an ongoing game of chess: It’s the latest major change on the platform under his watch, among many, including the decisions to launch paid verification and reinstate accounts like Donald Trump’s.  

Meanwhile, on Feb. 4, Twitter owner Elon Musk cryptically tweeted “420,” which assuredly is a jab back at a previous 2018 tweet about 420 that landed him in trouble with government and aerospace officials.

In 2018, Musk rounded up Tesla shares from $419 to $420, announcing his plan to go private in a tweet. “Am considering taking Tesla private at $420,” Musk tweeted on Aug. 7, 2018. “Funding secured.”—sending officials from The Securities and Exchange Commission (SEC) into a tailspin. Musk denied the tweet was about cannabis in a California court.

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Despite the stress, the threat of COVID-19, the anxiety of finding a job and the looming fear of lifelong debt in some cases, college students deserve some recognition. A recent The Washington Post study has shown that cannabis use is rising rapidly among college-aged adults, and they’re drinking much less alcohol as a result. To support this healthy life change, check out these affordable cannabis accessories students can use to spice up their life and help direct them toward the self-care routine they deserve. Don’t forget to provide a little weed, too!

2G XL Delta 8 Disposable

DABS TO GO! Introducing the new 2G XL Delta 8 Disposable from STNR Creations! This device is a total game changer, with adjustable airflow, 25watt auto-draw with a “burst button” the fires at 30 watts—OH, did we mention it’s also rechargeable?! Coming in holding two grams of the highest quality D8 distillate + natural terpenes, the flavor on these are stellar. STNR is the perfect place to find goodies for your stoner friends (or yourself!) for the holidays.

Use code “HIGHGIFTS” for 40 percent off on www.stnrcreations.com.

Price: $65

www.stnrcreations.com

Revelry—The Mini Confidant

Sometimes, it is prudent to leave your dorm room with your stash safely sealed. Avoid any unwanted detection with Revelry’s The Mini Confidant, which is a small smell-proof bag that’s the perfect size for taking your stash on the go. It’s small enough to fit into most pockets, is water resistant and has a carbon filter system to ensure that your favorite items won’t be detected when it’s in your possession.

Price: $20

revelrysupply.com

Santa Cruz Shredder

There are plenty of grinders on the market, but if you’re on a budget, get one that’s going to last you a lifetime. The Santa Cruz Shredder is a tried-and-true piece made of anodized aluminum that will never wear down, and its patented teeth design ensures a reliable grind every time. It comes in a variety of bright colors, and you can buy extra additions to add to this two-piece.

Price: $35.50

santacruzshredder.com

Veil OG

There are some things that every college-aged cannabis connoisseur needs, and you never want to be without—an air deodorizer. Whether you’re having someone special over to your dorm, or your family is visiting, the Veil OG is a great option. Infused with the scents of sweet orange, black pepper and Virginia cedar, this spray will excellently overpower any cannabis scents in your space with a potent, but nice smelling scent. Bonus points for being non-toxic and eco-friendly.

Price: $19.99

smellveil.com

Skunk—Mini Backpack

While this is more expensive than any other item on our list here, all students know that investing some extra cash in a good backpack is an investment that pays off. The Skunk Mini Backpack is the perfect way to transport your student essentials, but also doubles as an excellent way to store and transport cannabis items as well, thanks to its 100 percent smell-proof carbon lining.

Price: $60

skunkbags.com

Vibes Rolling Papers

Unlike your typical rolling papers, Vibes Fine Rolling Papers come in a variety of types, including Rice, Ultra Thin, Hemp and Organic Hemp. Vibes argues that its rolling papers can hold even more material than the average competitor, and the thinness of the papers allow for less paper smoke and more cannabis. Vibes’ King Size Slim rolling papers can fit a whole gram of dried herb within!

Price: $2.50

vibespapers.com

Handmade Pencil Pipe

Sometimes, a gift that is handcrafted means much more than the average, store-bought purchase. This beautifully crafted ceramic pipe, in the form of a traditional pencil, is the perfect gift to honor the courageous pursuit of knowledge as a student. You can’t write with it, but you can pose stoically with it while you smoke or take Instagram photos.

Price: $45

www.etsy.com

Pax—Era Life

Out of the countless vape pens, the Pax Era Life is one of the most celebrated when it comes down to size and price. Small, discreet and affordable, the Era Life is a reliable and long-lasting oil vaporizer that makes consumption a breeze. Enjoy an extended battery life while offering quality from Pax, which historically has had over a decade of innovation.

Price: $35

www.pax.com

Ugly House—Dab Kit

Despite its name, Ugly House has a really fresh take on cannabis accessories. We fell in love with the art on its dab kits, which come with a silicone rolling tray, a metal rolling tray, a silicone dab container and a matching dab tool! Ugly House offers a variety of pieces that are creative and artistic, but don’t perpetuate that overplayed “stoner” aesthetic.

Price: $27.99

getugly.co

ChaCha Chainz—Joint Holders

Smoke in style with a joint holder handblown in the US of A. Offered in the colors of Purple, Amber, Grey, Emerald, Lilac on ChaChaChainz main website, these holders all have slightly different shapes to make them unique from one another. Each one is approximately 3.75 to four inches long, with a diameter of 7mm, and is offered either a “small” size that’s ideal for slip rolled joints, or a “medium” joint for standard size pre-roll cones. Don’t smoke your joints like a chump any longer!

Price: $30

www.chachachainz.com

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Find out why PAX 3 and PAX Era Life should be on the top of your holiday hardware shopping list this year.

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The highest-quality cannabis in Canada deserves a vaporizer that treats it right. The PAX Era Pro is the sleek, portable choice you’ll love.

The post Give your cannabis an upgrade with PAX® Era Pro™ appeared first on Leafly.

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We got to know the fun, new addition to the PAX Era fam, decked out in four new colors, to tell you what’s up with Era Life.

The post Meet PAX® Era Life™, the newest addition to the Era™ vape family appeared first on Leafly.

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Good things really do come in small packages. Case in point: Meet PAX, discreet and, convenient handheld vaporizers that are sure to be a big hit.

The post PAX vapes make small but mighty presents appeared first on Leafly.

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