Two of three living members of legendary band Sublime, Bud Gaugh and Eric Wilson, vocalist Bradley Nowell’s widow Troy Nowell, and others announced the band’s line of cannabis Reefers by Sublime. The cannabis line arrives in conjunction with a new live album and double LP $5 at the Door (Live at Tressel Tavern, 1994) featuring vocals from Bradley Nowell on April 21.

According to a Feb. 7 press release, it’s the band’s official launch of high quality cannabis products in partnership with Costa Mesa-based The Healing Plant, a licensed manufacturer of cannabis products in California. 

Reefers by Sublime uses art based off the band’s first album 40 Oz to Freedom cover art originally designed by friend Opie Ortiz. The Sublime sun cover art iconography is now legendary. Sublime recorded the most popular version of “Smoke Two Joints” on that album, originally recorded by The Toyes in 1983. The cannabis brand’s first offerings are based on the lyrics.

Three initial two-joint products are available in 0.7 oz bags: Smoke Two Joints in the Morning (Sativa), Smoke Two Joints in the Afternoon (Hybrid), and Smoke Two Joints at Night (Indica). Products are exclusively available now at select Southern California licensed retail dispensaries including 420 Central in Orange County. Check the website for a full list and map of locations that sell Reefers by Sublime.

Smoke Two Joints in the Morning features Santeria, which is Moonbow (Do-Si-Do x Zkittles and White Tahoe Cookies (The White x Tahoe Og x Unknown GSC cut). Smoke Two Joints in the Afternoon is Sancho OG, which is OG Kush (Chemdawg x Lemon Thai x Hindu Kush x Northern California). Smoke Two Joints at Night is Whoa Si Whoa (The White x Do-Si-Do)—testing at over 30% THC.

The strains are grown by Top Shelf Cultivation based in Long Beach, a family-owned and operated licensed cultivator renowned for its award-winning cannabis.

“Holistic wellness. Medical necessity. Adult preference. Whatever your need or personal choice, Sublime has its own weed now and it is quality!” said Bud Gaugh. “Vested and tested, by me, try ’em and see!”

Anyone familiar with Sublime’s music knows how much of a part cannabis plays.

“Cannabis culture has been a part of Sublime since the beginning, and I’m stoked that we now have our own line of products,” said Eric Wilson. “Cannabis takes me to that place when we were kids in the garage, playing music for ourselves. Reefers is for anyone whether it’s used for relief, creativity, alternative medicine, or to chill out.”

“Sublime has a legacy with cannabis that has spanned decades, steeped in positivity and its soulful importance to the reggae culture that was such an influence on their music and lifestyle,” said Troy Nowell, representing Bradley’s legacy with their son Jakob Nowell. “For Jakob and I, this is an opportunity to continue nurturing the memory of Brad and his musical gifts with a global community of family and friends. We are extremely encouraged by the positive impacts shown by cannabis in helping recovering opioid addicts, its medicinal benefits for a host of debilitating conditions, and its ability to provide holistic relief for many using its properties to achieve mental wellness.”

Robert Taft, founder and CEO of The Healing Plant, and business partner Robert Knohl, managing partner at R2 Capital Holdings LLC, will develop, source, and fulfill products for the line. Taft called it a “labor of love.”

Brian Danaher, co-founder of Top Shelf Cultivation, said “… Sublime is embedded in the DNA of our Long Beach cannabis culture and community. This is a family affair and all love for the plant and culture…” 

The band announced Feb. 7 that $5 at the Door (Live at Tressel Tavern, 1994) will be released on April 21, following the rollout of Reefers by Sublime. 

The post Reefers by Sublime Cannabis Line Arrives with New Live Album appeared first on High Times.

The post Reefers by Sublime Cannabis Line Arrives with New Live Album appeared first on Paradise Found.

Cannabis enthusiasts will be hard pressed to forget (if not sing along with) hits like “Santeria,” “40oz. To Freedom” and of course, the feel-good favorite “What I Got” from reggae-punk band Sublime. As the modern U.S. cannabis market continues to shift and grow, associates of the band’s estate are taking their love of cannabis to another level, announcing their collaboration with The Healing Plant to produce and distribute a curated line of Sublime-branded products.

Forbes first broke the news Thursday, and the estate is set to launch their cannabis products in summer 2022, focusing on the plant’s healing and medicinal benefits. The estate also teased the band’s official Instagram account, with a graphic featuring their sun-mushroom logo reading, “Something new is on the horizon.”

“Sublime has its own weed now! I mean, what more needs to be said other than light ‘em up!” original Sublime drummer Bud Gaugh said in a press release, adding that it’s “time to ‘Smoke Two Joints” in reference to another Sublime hit from 1992—which is actually a popular cover of The Toyes’ 1983 song of the same name.

The band formed in Long Beach, California by Bradley Nowell, Gaugh and Eric Wilson in 1988, mixing genres like reggae, punk and rock to create their famously feel-good sound. Their self-produced debut album, 40oz. To Freedom, was released by the band’s Skunk Records label in 1992 and was met with acclaim, elevating the band’s sound over radio stations all around Southern California and eventually earning a contract with MCA.

After the release of their second record, Robbin’ the Hood, Sublime prepared to release their third, self-titled album in 1996 when lead vocalist and guitarist Nowell died of a heroin overdose. The band still released the album, which sold more than seven million copies and featured ear-worm classics like “What I Got,” “Santeria” and “Wrong Way.” Years later in 2009, Gaugh and Wilson formed a new version of the band with singer and guitarist Rome Ramirez, named Sublime with Rome, though Gaugh left the group two years later.

The estate plans to introduce a full line of cannabis products, though full details are still under development. Bradley Nowell’s widow Troy Dendekker said that it’s “a given” that the band would have its own cannabis line, though they wanted to wait until they found the right partnership, ultimately with Costa Mesa-based licensed cannabis manufacturer The Healing Plant.

“Our line will consist of not only what is wanted but what is needed to help heal!” Dendekker said.

Jakob Nowell, son of Bradley and Troy Dendekker, appears to be getting involved in the project as well. Jakob is currently vocalist of a relatively new band LAW based in Long Beach, California.

Scott Seine of Surfdog and DKM management echoed the sentiment, referencing the amount of artist/cannabis deals available today, though they wanted to wait for the right collaboration to move forward with “someone who really understood the deep musical and cultural significance of Sublime’s legacy.”

Seine added, “After four years of searching, we’re happy we found this with Robert Taft, Jr. and The Healing Plant, whose mission to prioritize the healing and medicinal qualities of cannabis was of paramount importance to the band.”

Staying true to the band’s roots and home turf, Taft said the Sublime brand will see a controlled launch at select SoCal dispensaries in Long Beach, Los Angeles, Orange County, San Diego and the Inland Empire. The Healing Plant will solely handle distribution for Southern California and said it plans for a similar strategy tackling the Northern California market, once it identifies a licensed distribution partner to cover the Bay Area, Sacramento and more.

Taft said in an email to Forbes that The Healing Plant has already found a top geneticist to help curate strains with the band under their guidance. In terms of cultivation, they plan to rely on specific farmers who can deliver consistent quality under the oversight of their geneticist. Taft also noted that the controlled rollout of the brand is meant to ensure quality product and availability at designated retailers.

In Thursday’s announcement, Taft also nodded to Nowell and the potential for cannabis to help fight opioid addiction and aid in recovery.

“This brand is going to bring you Sublime’s ‘Greatest Hits’ of recreational cannabis, as well as a full line of medicinal products that will benefit people fighting opioid and heroin addiction, a very important driven line, especially for the community of artists in memory of Bradley Nowell himself,” Taft said.

The post Sublime Estate Announces Cannabis Brand with The Healing Plant appeared first on High Times.

The post Sublime Estate Announces Cannabis Brand with The Healing Plant appeared first on Paradise Found.