Grammy and Emmy award-winning comedian and actress Tiffany Haddish is celebrating a new partnership between cannabis brand Cookies and the animated series The Freak Brothers that was marked by a 4/20 product launch in California. Haddish, who voices one of the characters in the show and serves as an executive producer, recently appeared at a Cookies dispensary in Los Angeles to kick off the collaboration. Entrepreneur and Billboard-charting rapper Berner, co-founder and CEO of the international cannabis and lifestyle brand, will join the show in future seasons of the animated series celebrating weed culture.

The Freak Brothers hit the cannabis scene in 1968 with the debut of the underground comic “The Furry Fabulous Freak Brothers” by creator Gilbert Shelton. The franchise, considered by many to be one of the most influential underground comics ever, soon became a counterculture hit, with more than 45 million comic books sold around the world. 

In 2022, the Freak Brothers concept was translated into an animated series for the Fox streaming platform Tubi. In the television show, the protagonists Fat Freddy Freekowtski (voiced by actor John Goodman), Phineas T. Phreakears (Pete Davidson) and Franklin Freek (Woody Harrelson) are transported from the freewheeling 1960s to modern times after getting so high that they pass out for five decades. After waking up, still in their San Francisco basement apartment after 50 years, the Freak Brothers try to find their way in the seemingly futuristic setting, with highly hilarious results.

Haddish, who plays the brothers’ sassy cat Kitty, says the collaboration between Cookies and The Freak Brothers was a natural fit. 

“The Freak Brothers is an old stoner comic book from the ‘60s and in the new show they smoke that good weed that transports them 50 years into the future,” Haddish said in an exclusive statement to High Times, “and we knew Cookies had that good weed that the Freaks would smoke so it was like BAM!”

Co-Branded ‘LSD Joint’ Hits Store Shelves

Last month, The Freak Brothers joined Cookies to celebrate the collaboration and launch of a new co-branded pre-roll dubbed the ‘LSD Joint,’ which hit store shelves just in time for 4/20. The launch also celebrated Berner’s upcoming addition to the star-studded cast of “The Freak Brothers” alongside Harrelson, Goodman, Haddish and Davidson. 

“We felt like ‘LSD Joint’ was an appropriate name for our collab given the Freak Brothers are from the ’70s, from San Francisco, and this joint is EXTREMELY strong,” Berner said in a statement about the collaboration, adding “I love that the animated show is so weed-friendly and done with class. I’m incredibly excited to announce that I am joining the Freak Brothers show alongside an epic cast.”

Greg Goldner, head of brand and strategy for Freak Brothers, says the new collaboration with Cookies celebrates the two brands’ shared heritage.

“This is the first-ever official cannabis product for ‘The Freak Brothers,’ so we wanted to lean into the cool trippy Bay Area heritage shared by both brands while producing a product the Freaks themselves would have loved to spark up,” Goldner said in a statement to the press.

“From the intricate details of the engraved, reusable wood tips to the vibrant, psychedelic designs of the package, every aspect of this collaboration perfectly captures the creative ethos both ‘The Freak Brothers’ and Cookies are renowned for,” Goldner added.

Haddish says she leaned into the partnership when she heard about the exclusive cannabis products planned for the collaboration.

“Berner and the Cookies team talked to the Freak Brothers team to come up with something cool, and once I knew there was going to be a marijuana line, I said let’s do this because she ready over here – and we just getting started,” said Haddish.

The first two seasons of The Freak Brothers are currently streaming for free on Tubi. The show is executive produced by Courtney Solomon and Mark Canton, along with award-winning showrunners Alan Cohen and Alan Freedland. Haddish, Harrelson, Davidson, Shelton and Manfred Mroczkowski also serve as executive producers of the series. 

“We’re excited to welcome Berner to the show. His proven track record of innovation and his authentic love of cannabis culture is a perfect marriage with the Freak Brothers,” said Courtney Solomon, Freak Brothers’ CEO and show executive producer. “We look forward to a long collaboration together.” 

Season 3 of The Freak Brothers animated series is currently in the works, although a release date for new episodes has not yet been announced.

The post Berner To Join Cast of ‘The Freak Brothers’ first appeared on High Times.

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Tubi recently announced its first-ever star-studded original animated series, The Freak Brothers, based on the cult classic underground comic series that documented counterculture lifestyle since the ’60s. The first two episodes are set to debut on Tubi this weekend on Sunday, November 14. Tubi shared an uncensored version of the trailer, exclusively with High Times.

On Sunday, viewers will get a sneak peek at The Freak Brothers during a special 90-second trailer airing on FOX’s Animation Domination block during Family Guy (9:30-10:00 PM ET/PT). Additional episodes from Season One will drop on Sundays—once every week—ending with the finale on Sunday, December 26.

The Freak Brothers features an impressive roster of voice actors including Academy Award-nominated Woody Harrelson, Emmy Award and Golden Globe winner John Goodman, Emmy Award and Grammy Award winner Tiffany Haddish, Saturday Night Live’s Pete Davidson, as well as Adam Devine, Blake Anderson, Andrea Savage, La La Anthony and Rapper ScHoolboyQ.

The Freak Brothers is the story of three fictional characters who constantly embark on pot-fueled adventures. It follows laid-back Freewheelin’ Franklin Freek (Harrelson), child-like Fat Freddy Freekowtski (Goodman), the usually paranoid Phineas T. Phreakers (Davidson) and their snarky cat Kitty (Haddish). 

After smoking a magical strain of weed in 1969, the trio are transported 50 years into the future to 2020, bringing their counterculture lifestyle to the modern world. 

“We can’t wait for Tubi viewers to freak out to The Freak Brothers, with its unforgettably irreverent comedy infused with heart, alongside an iconic ensemble voice cast and a stellar team of elite producers and writers,” said Tubi Chief Content Officer Adam Lewinson. “This comedy is 50 years in the making and we are thrilled to have it debut on Tubi as our first original animated comedy, marking a new step for Tubi as we expand our adult humor offerings.”

If the animation style looks familiar—it probably is: Starburns Industries and Pure Imagination Studios, the teams behind Rick & Morty and The Simpsons: Brick Like Me, handled the animation. The animated series is produced by WTG Enterprises and distributed by global content leader Lionsgate.

The Freak Brothers’ theme song was created and performed by TDE recording artist Ray Vaughn. Anthony “Top Dawg” Tiffith, the Grammy Award-winning producer and founder of TDE, one of the most notable music labels, produced the music for The Freak Brothers and is an executive producer on the series, along with Mike Concepcion.

The Freak Brothers History Lesson

The brothers have evolved quite a bit since their first appearance in the late ‘60s. The animated series is based on the classic underground comic The Fabulous Furry Freak Brothers created by comic book legend Gilbert Shelton.

After leaving projects like the underground newspaper East Village Other, Shelton self-published Feds ‘n’ Heads in 1968, followed by his most famous comic, The Fabulous Furry Freak Brothers. He also contributed greatly to Zap Comix with fellow artist R. Crumb. That was followed by spinoff comic books like Fat Freddy’s Cat and the creation of Rip Off Press.

In the comic, Fat Freddy will usually get burned over some bunk grass, or somehow lose his money, while Phineas is the intellectual. Meanwhile, Freewheelin’ Franklin ended up with the most iconic quote of all three: “Dope will get you through times of no money, better than money will get you through times of no dope.”

Underground comics paved the way for publications like High Times, when most other publications refused to publish pot and psychedelic drug references. Comic book publishers pushed the boundaries of how cannabis and other adult themes could be executed.

The Fabulous Furry Freak Brothers comic eventually sold over 45 million copies in 16 languages and was hailed by The Comics Journal as “One of the 100 Greatest Comics of the Century.” 

The Freak Brothers revival is a testament to the comics’ lasting power in pop culture.

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Pete Davidson & Woody Harrelson bring the notorious ’70s freaks into the 21st Century.

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