Billionaire Elon Musk floated spending $1 billion on a joke—specifically to rename Wikipedia as “Dickipedia,” while right-wing distrust in the open-source database grows. 

Musk broke the internet last year when he bought Twitter for $44 billion dollars and whittled it down to the bones, transforming it into monetizing mill that charges for blue check marks, subscriptions to verified accounts, and the platform might charge all users $1 per month. Now Twitter/X is only worth one-tenth the amount it was worth when Musk bought it. Fortune reported last September that Twitter/X has lost 90% of its value and could be worth just $4 billion.  

He’s at it again, now with Wikipedia.

On Oct. 22, billionaire Musk posted screenshot on X, formerly Twitter, showing that “Wikipedia is not for sale.” He then offered the database $1 billion if they change the Wikipedia name to Dickipedia, even if they quickly change it back.

“Have you ever wondered why the Wikimedia Foundation wants so much money? It certainly isn’t needed to operate Wikipedia,” Musk posited. “You can literally fit a copy of the entire text on your phone! So, what’s the money for? Inquiring minds want to know.” 

X users used the “Add Context” feature on the app to answer his question. “Expenses: $146m – 43-45% engineering improvements, product development, design and research, and legal support – 31-32% grants, projects, trainings, tools for contributor capacity, and support for the legal defense of editors – 13% Administration – 11-12% Fundraising,” users wrote.

The next day, Musk posted on X that he’s offering $1 billion to the platform if they change its name to “Dickipedia.” “I will give them a billion dollars if they change their name to Dickipedia,” he posted, adding that they could change the name back.

He replied to his post, adding “In the interests of accuracy.”

Wikipedia is the world’s largest database, and is using the first Google result to pop up when users ask the internet any question. Wikipedia launched on Jan. 15, 2001, before the events of 9/11. While certainly not considered an academic primary source, Wikipedia is made up of freely editable content, and the articles are hyperlinked to guide readers to more information.

The articles are written collaboratively by volunteers, known as Wikipedians, who are usually anonymous. It’s not source, because Wikipedia articles can be edited by anyone with internet access), except in limited cases where editing is restricted.

Growing Right-Wing Distrust of Wikipedia

An 2021 article from the Cato Institute suggested that we’ve already lost the battle against disinformation on the internet, but people are currently battling over who controls the agenda on Wikipedia. Media platforms, especially in places like cable news, tend to lean right or left, and it’s constantly getting harder to filter out the nonsense.

But why do people who lean right-wing distrust Wikipedia? 

In 2022, a Wikipedia article on recession gained over 200,000 views. Right-wing conspiracy theorists claim Wikipedia manipulated its definition of recession to favor the Biden administration.

Conservative news platform The Daily Signal speculated about left-wing Wikipedia bias. “You see the pattern comparing political donations from different professions: Surgeons, oil workers, truck drivers, loggers, and pilots lean right; artists, bartenders, librarians, reporters, and teachers lean left,” Daily Signal writer John Stossel wrote.

Elon Musk Buys Twitter

In April 2022, Musk bought Twitter with a plan to change everything.

Musk acquired Twitter, Inc. according to an April 25, 2022 press release. The move made Twitter private and set off a firestorm of speculation, but no one could foresee the dramatic changes in store. Twitter, Inc. entered into a definitive agreement to be acquired by an entity wholly owned by Musk, for $54.20 per share in cash in a transaction valued at approximately $44 billion.

Musk ran a complete overhaul of the platform formerly known as Twitter, but here’s a quick recap of some of Musk’s changes:

• Laid off 75% of Twitter staff.
• Reinstated the Twitter account of former President Donald Trump.
• Monetized the infamous blue check marks that used to indicate verified accounts based on public interest.
• Renamed and rebranded Twitter as X.
• Floated charging every X user $1 per month, just to use the platform, which already is live as beta test in the Philippines and New Zealand.

NBC News reports that monetizing the blue check marks is fueling fake news on the Israel-Palestine war—typically old war footage or even role-player activity fronting to be new acts of violence.

“People who have paid for blue checks have a financial incentive to LARP [live action role-play] as war reporters by dredging up old stories or fake footage,” Emerson T. Brooking, a researcher at the Atlantic Council’s Digital Forensics Research Lab, wrote. “Elon Musk enables this.”

Time will tell if Musk can buy changes on Wikipedia as well.

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