The third edition of ExpoCannabis Brasil will take place November 14–16, 2025, at São Paulo Expo, reaffirming its status as Latin America’s largest cannabis event—a unique convergence of science, culture, policy, and industry.
After drawing more than 40,000 visitors and over 300 exhibitors from 14 countries in 2024, the fair returns with an even broader agenda of debates, experiences, and forward-looking perspectives for the region’s fast-evolving cannabis landscape.
Entrepreneurs, healthcare professionals, researchers, activists, and enthusiasts will come together to discuss the many uses of the plant and the next steps toward regulation in Brazil.
The event’s mission is to connect all facets of cannabis—from agricultural production and medicinal development to social impact and cultural expression—at a moment when Brazil is edging closer to meaningful legalization.
This year’s edition will center around two major platforms: the International Forum, focused on policy, human rights, and culture, and the Dr. Elisaldo Carlini Congress – “Cannabis é Medicinal”, dedicated to research and medical applications.
Among the confirmed speakers are Senator Eduardo Suplicy, journalist Leandro Demori, Uruguay’s former National Drug Secretary Milton Romani, Brazilian Minister Paulo Teixeira, Indigenous leader Kellen Guarani Kaiowá, researcher Andrea Gallassi, and filmmaker Tarso Araujo, alongside dozens of specialists from across Latin America.
The medical congress honors the late Dr. Elisaldo Carlini, a global pioneer in cannabinoid research, bringing together scientists and clinicians working with cannabis-based therapies for both humans and animals.
On November 12, two days before the fair officially opens, the Cannabis Business Hub (CBH) will take place at São Paulo Expo – Pavilion 8, serving as ExpoCannabis Brasil’s official B2B event.
Running from 2 p.m. to 7 p.m., the Hub will connect entrepreneurs, investors, suppliers, and professionals in a focused environment designed for deal-making, networking, and access to qualified market intelligence.
Its program includes the launch of Kaya Mind’s 2025 Market Yearbook: Growshops, Headshops and Brands, an exclusive report featuring updated data on Brazil’s headshop sector, consumer trends, and business insights for companies aiming to stay ahead in a rapidly expanding market.
All exhibitors and sponsors of ExpoCannabis Brasil automatically take part in the Hub, expanding their networks among the leading players in the ecosystem.
Special offer: readers of High Times and El Planteo can use the discount codes HIGHTIMES or ELPLANTEO for 10% off ExpoCannabis Brasil tickets.
For CBH access, the promo code 2025CBH20 grants an additional 20% discount.
Tickets are now available via Sympla.
A three-day pass costs between R$ 315 (solidarity) and R$ 630 (full), with installment payment options.
The solidarity ticket offers a 50% discount in exchange for donating one kilogram of non-perishable food, which will be distributed to social organizations.
The fair runs daily from 11 a.m. to 9 p.m. and is restricted to adults 18 and over.
São Paulo Expo is located on Rodovia dos Imigrantes 1.5 km, easily accessible via the Jabaquara metro station.
Beyond panels and exhibitions, ExpoCannabis Brasil 2025 will feature a cultural program with live performances, including São Paulo reggae legends Mato Seco, who will close the event with a headline concert on November 16.
By merging science, activism, and business, ExpoCannabis Brasil has become a benchmark for the Latin American cannabis movement.
As Brazil debates decriminalization and expands its medical framework, the event reflects a region pushing for regulation, research, and respect for human rights.
<p>The post ExpoCannabis Brasil 2025: Latin America’s Largest Cannabis Fair Returns to São Paulo, With Added B2B Event first appeared on High Times.</p>
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