Twenty years after the world memorized his phone number, the Houston legend is lighter, calmer and weirdly into the tax code. He’s still doing what he’s always done best: being Mike Jones.

Mike Jones shows up in Los Angeles looking healthier than he has in years, calm and confident, and wearing a jacket in the California heat. There’s a reason for the jacket, he laughs. He’s been putting in the work on his weight-loss journey.

“I’ve been really trying to get it right and get it together,” he says with a smile.

For the artist whose “Still Tippin’” helped define an era of Southern hip-hop, longevity isn’t a given. Plenty of his early-2000s peers faded into nostalgia. Jones still tours, still records, still has fans who never left. Before every show, the routine starts the same way.

“I pray to God,” he explains. “I thank the Lord for me being able to still be here this long and the fans still appreciate me and what I lay down and what I’m doing still.”

That gratitude runs through everything, cannabis included. Asked how much he smokes in a day, he just grins. As for the internet’s favorite debate, brushing your teeth before or after smoking, he doesn’t hesitate.

“Before, during, and after.”

Only Mike Jones could make dental hygiene sound like a lifestyle.

On the best cannabis in America, there’s no hesitation either.

“Cali for sure.”

High praise from a Texas legend. But for Jones, the session is less about the flower than the company. Asked about his biggest pet peeve when he’s smoking, his answer has nothing to do with someone hogging the blunt.

“Somebody who ain’t motivated.”

For him, the room matters. Cannabis is part of a productive environment, not an excuse to sit still.

The sense of humor is intact, too. Asked what’s at the top of his playlist that isn’t one of his own, he answers with his signature hit.

“Back Then They Didn’t Want Me.”

The punchline lands because everyone already knows the next line.

More revealing is the lesson he says changed everything. Not music, not fame, not cannabis.

“Learning the IRS tax code.”

Understanding taxes, he says, changed how he approached wealth, moving him from earned income toward passive income.

“It’s not what you make,” he explains. “It’s about your classification.”

It’s the answer of a man thinking about ownership and generational wealth, not just the next record.

And when the session leads to snack time?

“Crunch n’ Munch.”

These days, it looks like a jacket in the California heat, a workout before the interview, a working knowledge of the tax code and a session full of people who actually want to do something. Twenty years after “Still Tippin’,” Mike Jones is still here, still tipping, and apparently flossing before, during and after.

<p>The post Mike Jones Can’t Smoke With Unmotivated People first appeared on High Times.</p>

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Senate Democrats just refiled a bill that does the thing rescheduling was never designed to do: end federal cannabis prohibition outright. Cory Booker, Chuck Schumer, and Ron Wyden reintroduced the Cannabis Administration and Opportunity Act on July 16, and while it will almost certainly die in a Republican-controlled House the same way its last two versions did, it’s worth sitting with why this bill matters more than the rescheduling process everyone in Washington is currently fixated on.

The post Cannabis Rescheduling Is a Band-Aid, This Bill Is Actually Trying to Treat the Wound appeared first on Paradise Found.

On Brightside, the eldest Marley finally wrote the song about his father he’d avoided for four decades, and found a better relationship with himself in the process.

The first time Ziggy Marley was on set for the 2024 Bob Marley: One Love documentary about his father, he got a “creative jolt.” So much so, he was inspired to make another album, Brightside, a dense, nine-track spiritual experience that doubles as medicine for the soul. Co-produced by his brother Stephen Marley and recorded in the 432 Hz frequency for meditation, the project includes songs like “Sweet Divine” and “Racism is a Killa,” and they uplift as much as they educate, much like Bob’s music does. As Bob’s eldest son, Ziggy had 12 years with his father and absorbed a lot of life lessons that were passed down to him.

Ziggy, a spitting image of Bob, had to tap into those years for “Many Mourn for Bob,” a song that acknowledges both his father’s imperfections and the seismic impact he had on the world as well as his own grief over losing his father to cancer in 1981. It’s a topic he doesn’t seem to shy away from, and there’s a sense the song was just as cathartic to write and sing as it was for his audience to hear. It was, after all, the first time he’d ever written a song specifically about his father.

“It was emotional,” he tells High Times of writing it. “It was emotional going back into my memories and into some things that I didn’t want to think about for a while. Also, connecting with him on a spiritual level in that way with this song, I would still have a strong connection, so it was emotional, but it was a very positive experience though.

“Even though it’s a melancholy type of story, it was positive because we understand existence goes beyond what we are taught is ‘real’ or what is ‘physical reality.’ There’s another reality we experience through creating songs, and through a song like that, it gives me a stronger connection to him and a way to understand him more.”

In many ways, Ziggy considers the song a collaboration with his father. He explains, “When I finished that song, I was like, ‘This is my father’s song.’ He wants people to understand that everything is not how it seems. ‘I am a man, I am a human being, I’m going to go through some things, too, emotionally and mentally.’ You think Bob is a machine or some kind of mythical figure or whatever, but the more people understand the human side of him, please have respect and pay respect to that and understand what he went through, understand him in that way also.”

Bob Marley died at only 36 and Ziggy, now 57, makes a conscious effort to prioritize his physical and mental health. In fact, prior to hopping on Zoom, he’d just completed a workout.

“I just finished exercising this morning, just before we talked,” he says. “I do swimming, lifting, jogging—I do everything. Everything I feel like doing, I do. For me, it’s very important because the physical activity—and I see it with my kids—is also helping the mental state of mind and the emotional state of mind. Everything is connected and works in balance with each other. If we’re missing a piece of it, then it’s going to affect the other piece of it, which affects the other piece of it and so on and so on.

“The physical exercise is not just about physical health, but the whole health of me as a human being. And it’s not even about exercising. It’s about doing stuff in the garden, getting up for a walk, cleaning up the garage or moving a box here. It’s about not being sedentary.”

Balance has been key to Ziggy’s life these days, especially when recording Brightside. He never forced it and instead, waited until the timing felt right. His first solo effort since 2020’s More Family Time, Brightside arrived in 2024 and went on to win the Grammy for Best Reggae Album.

“I’m getting older,” he explains. “Things come into a different perspective as my consciousness grows, my emotional health grows and my mental state grows. It took that time. I’ve always believed in everything happens in its timely manner. When it’s supposed to happen, it happens. I flow that way.

“Everything fell into place for this record, including building a new studio, having my own space, trying different frequencies in music and being more educated in the science of music, because music is a science as well as an inspiration. I found a balance of science and inspiration that I put into this record.”

Naturally, he benefited from the process, too. Throughout the songwriting and recording process, he was able to tear down some of the barriers he puts in place that typically keep his private life private.

“I felt like I got a better relationship with myself on this record,” he says. “I was very certain of the direction I wanted to go in. I was very in touch with my emotional and mental state of mind. I’m a very introverted person in terms of my personal life, but I was willing to share some of that with people out there.”

Though Ziggy has written songs about cannabis in the past, including 1999’s “One Good Spliff” and 2011’s “Wild and Free” with advocate Woody Harrelson, Brightside is devoid of that. It seems to signal a shift in his perspective on marijuana and how it’s cultivated in the United States.

“I’m not sure about the corporatization of it,” he says. “Let’s compare it to food. Back in the day, people used to farm food and then it became this big industry. Now it’s being farmed in a very unethical and unfriendly way to the earth. They do all type of things to preserve it, make it taste better, make it look better and make it smell better.

“We’ve got to be careful with herb because herb is a natural plant. If we corrupt that, then it is a detriment to what the purpose of the plant is.”

Ziggy Marley

“Same thing with herb, because nature is just like food. The best food of nature is in its natural state—not how man manipulated it to include GMOs and all that. That’s the same concern I have with cannabis.”

Ziggy is much more interested in how the hemp side of the plant could be used to replace paper, serve as fuel and support other environmental purposes.

“The funny thing is that herb is supposed to be used for more than just for smoking,” he says. “We still need to explore the plant more. We cannot stop exploring it. There’s so much more potential to this plant that is still left. To explore that, we need to get into the future.”

Ziggy is currently on the Brightside Tour in support of the album and will embark on the Dreaming the Same Dream Tour with Gov’t Mule in September.

“My dream is really to see a better world,” Ziggy says. “That’s a dream we have. We’re trying to be a part of that through the music, through life and through interactions with other people. We would really like to see the world move on from this state. We’re in a time now where even though it seems to be this way, on the bright side, a lot of things are being revealed to us that were hidden. It’s like, ‘Oh, I see you now.’ That’s the bright side.”

<p>The post ‘This Is My Father’s Song’: Ziggy Marley on Grief, Bob, and His Fear of Corporate Weed first appeared on High Times.</p>

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It’s eclipse season, Stargazers! Your August 2026 horoscope tells you which direction the sun and moon should guide you.

The post Star signs and cannabis strains: August 2026 horoscopes appeared first on Leafly.

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I’m not a doctor and I’m not diagnosing Sharon Stone. I’m telling you that the simplest explanation on the table — a woman with a serious neurological history had a rough physiological month after stacking two withdrawals back to back — doesn’t need a villain. It got one anyway, because “modern weed is poison” is a better headline than “recovery is complicated.”

The post The Sharon Stone Withdrawal Story Isn’t About Weed, It’s About Clickbait Wattage appeared first on Paradise Found.

For decades, cannabis use in the United States was portrayed as a marginal practice, confined to underground culture and considered far less common than alcohol or tobacco use. The federal government’s latest data, however, paint a very different picture. 

According to the 2025 National Survey on Drug Use and Health (NSDUH), about 21.4 million Americans aged 12 and older used cannabis on a daily or near-daily basis. As reported by Marijuana Moment, that category includes people who used it on at least 20 of the 30 days preceding the survey.

That figure is higher than the 17.2 million people who reported drinking alcohol with the same frequency. It is also higher than the 17.5 million who used nicotine vapes on a daily or near-daily basis.

The cigarette figures require a brief methodological clarification. The survey counted 19.9 million people who smoked cigarettes every day in the previous month, a stricter measure than the one used for cannabis and alcohol. Even so, the broader picture is hard to ignore: frequent cannabis use is now a prominent feature of substance use in the United States. 

But while cannabis use is rising among adults, another trend is moving in the opposite direction. 

Adult Use Is Rising as Teen Use Falls 

The same federal survey found that 8.7% of people aged 12 to 17 used cannabis in the past year. In 2011, before the first US states legalized cannabis for nonmedical adult use, that proportion was 14.2%. In other words, the percentage of young people who used cannabis fell by nearly 40% over that 14-year period.

The decline is also evident in past-month use. According to Marijuana Moment, between 2021 and 2025, the percentage of adolescents who reported past-month cannabis use fell from 6.1% to 5%. In absolute numbers, that represents a drop from approximately 1.6 million to 1.3 million young people.

The results contrast with one of the most frequently repeated arguments made by opponents of regulation: that allowing legal access for adults would immediately increase use among minors.

That does not mean legalization is, by itself, the cause of the decline. Surveys can identify population-level trends, but they cannot establish causation. Still, the findings do indicate that the expansion of regulated markets has not been accompanied by the “explosive growth in teen use” that many had predicted.

In fact, previous studies conducted in the United States and Canada have reached similar conclusions. Various surveys have found that youth use remained stable or declined as legal reforms took effect, including after the opening of licensed retail stores.

For advocates of regulation, the data support the idea that a system with age verification, licensing, and traceability measures may protect minors more effectively than an illicit market with no mandatory checks. The debate is far from settled, however, and includes questions about education, prevention, and access to reliable information.

Cannabis in the US: From the Margins to the Mainstream

Among the general population, the increase is much more pronounced. In 2025, 21.2% of people aged 12 and older said they had used cannabis during the previous year. That amounts to about 61.6 million Americans.

In 2021, the proportion was 19%. Past-month use also increased, rising from 13.2% of the population, or about 37 million people, to 15.1%, equivalent to 43.8 million.

Young adults remain the group with the highest prevalence of cannabis use. Among people aged 18 to 25, 33.7% reported using cannabis during the previous year. Among adults aged 26 and older, the figure was 20.6%.

The survey also examines how people consume cannabis. Smoking remains the most common method, reported by 74.8% of cannabis users. It is followed by edibles and beverages at 49.2%, vaping at 39.2%, and concentrates such as wax or shatter at 14.5%.

Taken together, the figures point to a cultural shift that can no longer be explained solely by changes in the law. Cannabis remains restricted at the federal level, despite regulatory changes and the expansion of state programs, but its presence in everyday life is becoming increasingly visible.

Perhaps the most striking finding is not simply that millions of people use cannabis frequently, but that this growth is occurring alongside a sustained decline in cannabis use among adolescents. In other words, rising adult use does not appear to be pulling younger generations along with it.

The picture presented by the survey is more complex than the traditional binary between prohibition and unrestricted access. More adults are using cannabis, fewer teenagers are doing so, and the cannabis market, whether legal or illicit, has already become part of everyday life in the United States. The debate is no longer about whether widespread cannabis use exists, but about acknowledging that reality and deciding how to regulate something that has long since ceased to be exceptional. 

Cover photo created with AI.

<p>The post Daily Cannabis Use in the US Now Outpaces Alcohol as Teen Use Declines  first appeared on High Times.</p>

The post Daily Cannabis Use in the US Now Outpaces Alcohol as Teen Use Declines  appeared first on Paradise Found.

The lazy stoner is dead. In his place stands the marathon runner with the minimalist vape and the CBD recovery gel. Cheech & Chong’s Last Movie, now streaming, is the last bastion of the countercultural original.

The stereotype of the lazy, good-for-nothing stoner, the one who sat glued to the couch staring into space and thinking about everything while wolfing down a bag of soggy chips, is dead and buried, and no one showed up to the funeral. A few Hail Marys, a farewell, and it’s time to lay it to rest. In fact, with Cheech & Chong’s Last Movie now streaming on Paramount+, the road trip documentary from the kings of ’70s slackerism, we come full circle. They were at the vanguard of chaos, the ones who taught us that you could live in a cloud of smoke with the cops breathing down your neck. But today, that “lazy, good-for-nothing” model is a museum piece, a relic as dated as a moldy VHS of Up in Smoke (great movie, btw!).

Cannabis marketing has taken a sharp turn. We’ve gone from an aesthetic of neon weed leaves and textbook reggae to an identity that’s pure design and high performance. Today, the new face of weed isn’t Jeff Spicoli from Fast Times at Ridgemont High, nor is it the Dude Lebowski in his bathrobe with his White Russian. Not at all. It’s your grandma using CBD drops for her rheumatism before meeting up with other old ladies to blow her pension at bingo, it’s the professional microdosing before an important meeting, and it’s the athlete using hemp gel to recover muscle fibers.

The industry understood that the “stoner” is no longer its standard and that, at this point in history, that characterization isn’t paying off. Now the trend is functional wellness. We’re in the era of the “Pro Stoner“: guys who run marathons, program in Python (I have no idea what “Python” is, I just had to Google it), and whose houses are cleaner than an operating room. Gone is the image of the messy room smelling like dead rat and damp patches on the walls. What’s in now is cannabis gummies and vapes that look like they were designed by Steve Jobs himself, or luxury brands that sell flowers in minimalist packaging.

We’re witnessing a total paradigm shift. Cannabis has gone from being the refuge of the outsider to fueling the system. We’ve gone from the countercultural resistance of Cypress Hill’s basement to the aisle of premium products that reek of corporate success. Was something lost along the way? Sure. The mystique of danger always had its charm. But this new, more athletic and less sedentary identity represents the triumph of normalization. That’s worth considering too. In time, we will figure out whether it’s good or bad.

Thus, the documentary, which premiered at SXSW and reached theaters on 4/20 before landing on streaming, arrives at just the right moment to remind us of where we come from and to underscore that the mirror now reflects a different image: less red eyes and more hyperfocus.

In the film, we see our heroes far from the thick smoke plumes (well, not entirely, but less so), transformed into great-uncles who, although they still have their spark, no longer inhabit that chaos. Seeing them there is to understand that even the generals of unbridled excess have retired to make way for the CEOs of wellness. And in the search for those grimy beginnings, an ecosystem emerges that seems prehistoric compared to the dispensaries with haute couture jewelry store aesthetics that now lie in wait in the streets of California.

With that same momentum, the documentary relies on the one thing that marketing can’t manufacture: chemistry. They can sell you the most expensive vape in the world, or the most precise hydroponic, AI-powered growing system on the market, but the chemistry of these cool old guys remains the only truth chanted in a sea of ​​generic brands, influencers dreaming of interactions, and sports stars in the relentless pursuit of cash. But the coin kept spinning in the air.

Things have changed. The world has changed. You have changed. The present has changed. And so has the future. That’s why you no longer have to wait for the high to wear off to start the day. In the future, that high may be, let’s say, what helps you conquer the day. A little more mechanical than yesterday. A little less mechanical than tomorrow.

<p>The post The Lazy Stoner Is Dead. Cheech & Chong’s Last Movie Is the Eulogy. first appeared on High Times.</p>

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At a packed Boston pub, Ethan Zohn and Levia co-founder Kristin Rogers skip the beer, add a measured serving of THC to their ginger ales, and give BYOB a new meaning. 

In the first episode of Kicking Back, High Times’ new World Cup docuseries hosted by Survivor winner and former pro soccer player Ethan Zohn, the day winds down in a packed Boston bar. The USA is playing Paraguay, every screen in the place is locked on the match, and the room is loud in the way only a tournament crowd gets.

Zohn is there with Kristin Rogers, co-founder of Massachusetts cannabis brand Levia. They are fully in the mix, right there with everyone else. They are also drinking ginger ales.

Not beer. Ginger ale, with a few Levia Drops stirred in. When the USA scores, the bar erupts and so do they. By the final whistle, with the Americans through, Zohn calls the night something close to a homecoming. Nobody around them needs to know what’s in their glass. 

That’s the point.

It is a small moment, and it lands because there’s no lecture, no wellness sermon, no separation from the crowd. Just two people watching a match, holding drinks they chose for themselves. A decade ago, that version of a night might have happened in a backyard or a parking lot. Now it happens at the bar, in the middle of a World Cup crowd. 

Cannabis isn’t offsides anymore. It’s in the room.

The Toast Was Never About the Beer

For a long time, joining the party meant drinking what the party was drinking. The clink, the cheers, the round bought for the table, all of it ran on alcohol by default. If you weren’t drinking, you were explaining why, usually more than once.

That default is loosening. More adults are turning up to bars, cookouts, and watch parties wanting to be fully in on the night without being fully into a six-pack. And the thing they have worked out is that the connection was never really about the beer. It was about being in the room, raising a glass, riding the same highs and groans as everyone around them. 

The drink was mostly a prop.

You can see it in the rest of the bar menu, too. Mocktails have their own section now. Non-alcoholic beer went from a punchline to a shelf people actually shop. “What are you drinking” stopped being a loaded question and became a genuinely open one. Cannabis fits right into that same opening, just another way to hold a drink and be part of the night on your own terms.

BYOB used to mean bring your own beer. It is quietly turning into something else: bring your own buzz.

Turning a Familiar Drink Into Your Own

This is where Levia Drops slot so easily into a scene like that Boston bar.  Levia‘s water-soluble drops are built to disappear into a drink you already reach for, a ginger ale, a lemonade, a seltzer, a glass of iced tea, turning an ordinary nonalcoholic beverage into a measured cannabis drink for adults in legal markets.

There is no separate ritual and no production to it. You aren’t stepping outside, you aren’t passing anything around, you aren’t announcing a thing. You add a few drops to the drink already in your hand and stay exactly where the action is. For a crowded bar or a watch party, that is about as seamless as it gets: 

Same glass. Same toast. Your own buzz.

For anyone who would rather grab and go, Levia also makes ready-to-open seltzers built to be noticed in a cooler full of the usual options, the kind of can that starts a conversation rather than disappearing into the background. They come in three effects designed to match the occasion: Achieve (awake and active) for tackling a to-do list, Celebrate (social and upbeat) for a backyard barbecue, and Dream (relax and unwind) for a date night on the couch. New and seasonal flavors turn up on the brand’s Instagram as they land. Either way, the move is the same. You pick what fits the moment, and the gathering never has to pause for it.

It Travels Well

That Boston bar is one version of it, but the idea stretches across a whole summer of occasions.

Picture a backyard cookout where one person is the designated driver, a second is training for something, and a third just doesn’t feel like drinking tonight. Every one of those people is looking for a way to be social that doesn’t revolve around alcohol, and a drink they mixed themselves lets them hold a glass and clink it without a single follow-up question. That is the real shift.  Not that cannabis is replacing the toast, but that the toast no longer decides what goes in everyone’s cup.

It also quietly retires the most tired part of not drinking: the explanation. Nobody mixing a drink at the cooler owes the table a reason. The designated driver isn’t stuck with a plain soda while everyone else has something they actually chose. Whatever the reason for skipping the beer, and there are plenty of good ones, the result looks the same from across the room.  A glass, a clink, and a person clearly having a good time.

A Different Kind of Night Out

What that Boston bar captured, ginger ales and all, is a shift that’s been building quietly in the background of nightlife for years. Not a replacement of alcohol, or a rejection of it either. Something closer to expansion. More ways to show up fully without defaulting to the same drink in everyone’s hand.

Cannabis fits into that widening space, not as a disruption, but as another option in a growing spectrum of how people choose to socialize. Levia Drink Drops slip into that shift almost invisibly. A drop or a few in a ginger ale, a seltzer, a lemonade. No separate ritual. No announcement. No stepping away from the moment. Just a familiar drink carrying a different kind of experience, measured and personal.

That flexibility matters most in the real-world mix of nights out.  The goal isn’t to stand apart—it’s to stay in it. To clink glasses, stay for the story, and not feel like you’re on the margins of the night.

And that’s the quiet shift underneath all of it: participation no longer has a single format. BYOB used to mean bring your own bottle. It’s starting to read differently now. Bring your own buzz.  Bring your own way of being in the room.

Photos courtesy of Levia

Sponsored Content Disclosure: This article was published as part of a paid partnership with Levia and is not independent editorial content. Descriptions of Levia’s drops and seltzers, including dosing, effect categories, and suggested social uses, are based on information provided by the brand. High Times has not independently tested the products or verified those claims.

<p>The post BYOB Is Dead. Bring Your Own Buzz. first appeared on High Times.</p>

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Cannabis cafe culture and consumption lounges are incredibly important for the industry. There are many reasons why. For one, it directly solves a problem relating to access. Lounges already close the gap and take consumption outside residences, public parks, hotel bathrooms, and cars into licensed spaces that are manned by professionals. It also helps that these spaces are properly ventilated.

The post Cannabis Consumption Lounges Are Coming to More Cities: Is ‘Cannabis Cafe Culture’ Actually Good for the Industry? appeared first on Paradise Found.

Three launches in one month from names you know, followed by a bipartisan bill in Congress. Everybody is moving at once because the deadline is finally close enough to force a decision.

July has been busy. B-Real put his name on a multistate hemp gummy. Rachel Wolfson launched a flower and edible line. Cann, the beverage company with half of Hollywood on its cap table, released its first drinks with no THC in them at all.

Then, on July 22, one day after B-Real’s launch, two members of Congress introduced a bill to rewrite the rule all three are launching into.

Read together, it becomes something more interesting than a product roundup. Fifteen weeks out from November 12, when federal hemp law starts counting THCA toward total THC and caps finished products at 0.4 milligrams per container, all three moved within the same month. Not because they agree, but because the runway got short enough that sitting still stopped being an option.

Here’s what dropped, and why each one is a bet.

B-Real Takes INSANE National

Few people in this plant’s history have a longer paper trail than B-Real. Cypress Hill put weed on MTV in 1991. Dr. Greenthumb went from an alter ego on a 1998 record to an actual licensed dispensary operation in California. The man has been doing this since before there was a this.

He has also been steadily working out how to exist outside California, where a state license stops being useful the second you cross a border. Last year, he went upstream into genetics, releasing Insane OG through Amsterdam’s Barney’s Farm and unveiling it at Mary Jane Berlin. Seeds travel where flower can’t. That was the point.

Now the same logic is being applied to edibles. On July 21, he and KANHA released the KANHA x INSANE Gummy, a limited-edition Sour Black Cherry hemp THC edible. It is the first multistate hemp product to carry the INSANE name, which is the whole story in one sentence: a legacy California operator using the hemp lane to reach markets where his licensed cannabis products cannot go.

KANHA is the flagship edibles brand from Sunderstorm, founded in 2015, and it has run a hemp-derived line alongside its licensed catalog for a couple of years. The announcement does not pretend the timing is neutral. It frames the drop against policy fights in Washington and pitches the product as a demonstration of “responsible, quality-focused hemp THC access.”

That is a brand planting a flag in a regulatory argument. Which, given the calendar, is the only honest way to read it.

Rachel Wolfson Names It Lobos

Wolfson is the first and only woman in the main Jackass cast, with writing credits across the last three installments, including Jackass: Best and Last, which landed June 26 and closed out twenty-five years of the franchise. She got there because Johnny Knoxville saw a bit she did about her mother, who happens to be the judge who sentenced O.J. Simpson, and slid into her DMs.

The cannabis part is not a recent addition. She was doing weed memes and stand-up in the late 2010s, ran Chronic Relief, a podcast where comedians talked about cannabis and mental health, and has spoken publicly for years about cannabis, comedy and mental health. She has been the reliable answer to a specific question in this industry, which is whether a woman can be the funny stoner and not the decorative one.

Her new line, Lobos, consists of THCA flower and a live resin THC gummy, made with Kush Queen. That partner choice is worth a beat. Kush Queen sponsored Chronic Relief back when it was running. This is a longstanding relationship that turned into a product, not a licensing deal handed to a face with a following.

It also means she went straight at the two categories with the most exposure on the calendar. THCA flower and hemp-derived edibles are exactly what November 12 was written for.

Cann Plays It Two Ways

And then there is the drop that is not weed.

Cann launched in 2019 out of Los Angeles, built by Luke Anderson and Jake Bullock around a microdosed can, two milligrams of THC and four of CBD, aimed at people cutting back on alcohol rather than people chasing a ceiling. It worked. The cap table filled with famous names, Rosario Dawson among them, who joined the board in 2021.

On July 9, the company announced its first 0MG collection. No THC. Zero.

Trade press read the timing immediately, with BevNET headlining it as Cann going THC-free ahead of November. The math is unforgiving: beverages sit at anywhere from two and a half to ten milligrams a serving, and the incoming cap is measured in fractions of a milligram. A can of almost anything does not clear it.

But calling that a retreat gets it wrong. The 0MG line reads as insurance, not necessarily a pivot. Cann’s other bet is in Washington.

On July 22, Representatives Andy Barr of Kentucky and Angie Craig of Minnesota introduced the Lawful Hemp Protection Act, a bill that would scrap the per-container cap and replace it with a real regulatory framework. Federal age gates at 21 with ID verification. Labeling and packaging standards. A ban on synthetic cannabinoids. A made-in-America requirement. Serving limits set by the FDA through rulemaking, defaulting to five milligrams per serving for ingestible products if the agency does not act within a year.

A two-milligram Cann lands comfortably below that fallback serving limit.

That is the whole strategy in one line. Cann has always argued that low-dose is a different product from a hundred-milligram gummy, and the company’s position has been that it wants regulation rather than an exemption: taxes, age limits, distribution rules, warning labels, the whole apparatus. The bill would write that distinction into federal law. The Hemp Beverage Alliance has lined up behind it and asked Congress to fast-track it.

So while two artists launched into the storm, one company built a lifeboat and started lobbying to change the weather.

The Date Everyone Is Actually Talking About

On November 12, Section 781 of P.L. 119-37 takes effect. Congress slipped it into the spending bill that ended the shutdown last fall, and High Times has been tracking it since December.

The change is small on paper and enormous in practice. Federal hemp stops being defined by delta-9 THC alone and starts being defined by total THC, which counts THCA. Finished consumable products get capped at 0.4 milligrams of total THC per container. THCA flower routinely tests in the twenties. A ten-milligram gummy is orders of magnitude past the line. The U.S. Hemp Roundtable puts the share of existing hemp cannabinoid products that fall outside the new definition at roughly 95 percent.

Calling it a ban is shorthand and not quite right. Nothing gets prohibited by name. A definition narrows, and most of an industry falls out the bottom of it. The practical effect is the same.

Several bills to delay, soften or replace the provision have been introduced. None has passed. A Farm Bill amendment to push the date was ruled out of order earlier this year. Barr-Craig is the most comprehensive attempt yet and it has industry behind it, but a bipartisan regulatory bill with fifteen weeks on the clock is a hard ask in any Congress. State law varies, and state-licensed cannabis programs are untouched by all of this, which is its own part of the story.

So Why Launch Now?

Four answers, and they are not mutually exclusive.

You bet Congress blinks, which is no longer abstract now that there is an actual bill behind the argument. You treat the runway as the entire business and call it a limited drop, which the INSANE gummy already is. You build brand equity now and reformulate later, which is exactly what Cann’s 0MG line makes possible. Or hemp was always the on-ramp and licensed cannabis was always the destination.

Cann is running the most explicit hedge: keep the THC business alive through legislation while building something that survives without it.

B-Real is the most interesting case because he is standing on both sides of the line at once. Dr. Greenthumb’s is licensed and state-bound. INSANE just went multistate through hemp. Whatever happens in November, he has a foot in the room that survives it.

What all three launches have in common is that none of them is a passive licensing deal. These are people and companies that have been in this a long time, making a call about where the market goes next, with real money and real names attached.

Fifteen weeks from now, we find out who read it right, and whether Congress bothered to show up.

<p>The post B-Real and Rachel Wolfson Just Dropped Hemp THC. Cann Dropped the THC. first appeared on High Times.</p>

The post B-Real and Rachel Wolfson Just Dropped Hemp THC. Cann Dropped the THC. appeared first on Paradise Found.