“G Pen” is one of the most recognizable names on the market; it’s become almost synonymous with “vape pen.” How does a company in a competitive and restrictive niche market, like cannabis, achieve and maintain that level of brand recognition? We were fortunate to be one of the first vaporizers on the market. G Pen has become a near de facto way of calling a device a vape. Likening it to kleenex or Q Tips for our world.