The engine is Gen Z. Analytics firm Headset found that over the past year of national cannabis sales, Gen Z spent 38% of their dollars on vapor pens and only 32.5% on flower — the exact inverse of Millennials, who put 40% into flower and 25.7% into vapes. Gen Z is also the first cannabis-consuming generation to prefer the cart over everything else as their primary format.
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For years, the cannabis world has treated "the entourage effect" like settled science, a comforting…
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This article was originally published in 2023. From the hash and honey oil of the…