Giving Away the Secret Sauce Recipe or Building Brand Loyalty? – Cannabis Companies Selling Seeds to Consumers

While it may seem unusual, several cannabis companies have begun offering marijuana seeds as part of their product line. However, there is a reason behind this decision. Many cannabis companies have observed that individuals who grow their vegetables also purchase fresh produce from a grocery store or farmer’s market. Hence, they believe that providing customers with the option to cultivate their plants will encourage them to purchase more cannabis from the company.