For those that don’t know, Bruce was a pretty successful guy before the whole “Canopy Growth, $5 billion from Constellation brands” thing, and as a serial entrepreneur, he never stops asking “Why?” and “Can we do it better?”. While riding a rocket ship to public stardom in the cannabis world, with many appearances on TV and financial news shows, he has also ridden the public roller coaster back down with after being fired from Canopy and also released from his contract at Vireo Health.