This video cut the cannabis industry deeply because it violated human trust and a sense of “teamwork” among smaller operators as they try to navigate an already tough industry. While the violators may try to distract and lay blame on the illicit market, their actions, human to human, business to business, are despicable and when repeated over and over, destroy businesses and lives. 

If the cannabis industry small-operators cannot trust each other to be good, honest people, then how do you expect to compete with much lager MSOs and corporate cannabis companies? Greed ends up hurting everyone involved, those small mom-and-pop vendors relied on untrustworthy and people with poor character and got burned.