In a world where restrictions occur wherever cannabis retailers turn, telemarketing seems to offer a reasonable way out. Many cannabis retailers have had to resort to the use of text messages to connect to their audiences. The use of telemarketing ensures that the customers easily get the needed info being passed out by the cannabis retailers. It also offers a good degree of efficiency because 90% of text messages are opened within minutes after they are sent. This has made telemarketing the go-to choice used by most cannabis retailers for the advertisement of their cannabis products.