Essentially, Researchers collected “data” from “almost 729,000 people.” Right off the bat, the process of this study seems dubious. How you can you “almost” reach 729k people. Perhaps this was an error in reporting on the part of Reuters, but if you’re going to be throwing claims around within today’s information-driven economy – you better be 100% certain of you numbers. “Almost 729k” seems like they are trying to stretch their findings to make it seem more authoritative. But I digress.