Cheech is pairing up with Cannabis10X founders Jason Tropf and Holly A Ford to add a humorous yet insightful Keynote with sobering truths about the Cannabis industry. “We are running with a very eclectic crowd!” Tropf said about the addition of Cheech to the line-up. “We work with political leaders, multi-billion dollar funds and celebrities, along with of a wealth of international Cannabis brands all the way to brands launching their seed rounds of funding.”