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Pushing Green – Marketing Marijuana to the Six Cannabis Consumer Archetypes in 2021

Euromonitor International released a white paper entitled: Breaking Stereotypes: Getting To Know The Cannabis Consumer, last month. They revealed valuable insights into six of the cannabis consumer archetypes that make up the consumer base this year. “Cannabinoid consumers report drinking less alcohol, smoking less, and taking fewer consumer health products across markets,” explains Nicotine and Cannabis industry manager for Euromonitor, Shane MacGuill.

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