Retail Cannabis Sales Trends are Starting to Mirror Alcohol Retail Sales Trends to a Tee

If you have a cannabis business, you can make good use of this data for marketing and sales. For example, it will show you when you can expect more sales because people tend to purchase more pot at the end of the year, so you can even increase prices slightly to benefit from a higher demand. Alternatively, you would benefit from promotions and reduced pricing during January to help combat a slow month.