The city-sanctioned version of the famous 4/20 Hippie Hill event in San Francisco has been canceled, but it’s not the end of 4/20 celebrations in San Francisco. SF Weed Week, will feature variety of events beginning with an art opening featuring cannabis mylar art on April 5 and a schedule of events running April 13-21. Instead of just one day of celebration, the event spans an entire week of all things cannabis, featuring cultivators and breeders at cannabis lounges throughout the city and unique strain premiers, such as releases of Rainbow Belts, Blue Lobster, Pink Jesus, Chikitaz, The Butcher, Sherb Haze, and Peppermint Sleighride.

SF Weed Week creator David Downs is an award-winning cannabis journalist and author. Downs is the senior editor at Leafly and the former cannabis editor at the San Francisco Chronicle. According to the event website, Downs created SF Weed Week after thinking about what an event like SF Beer Week would be like if it was cannabis-themed instead. 

“Weed growers are rock stars, and strains are celebrities,” Downs said through a press release. “I want to give these strain releases the same rock star treatment that album releases get at Amoeba Records. And we’re going to. It’s going to be dope.”

While SF Beer Week features unique new beer varieties and flavors, SF Weed Week boasts strain releases in participating lounges, including Mission Cannabis Club, Meadow, SPARC, Moe Greens, Solful, The Vapor Room, and Flore. 

Ali Jamalian, owner of Sunset Connect, is a founding advisor of SF Weed Week who is proud to be a part of an event that puts the spotlight on San Francisco weed. 

“San Francisco’s cannabis culture has so much to offer,” Jamalian said in a statement. “It only makes sense to showcase the cannabis epicenter of the world in a week-long celebration spread across the city with an array of amazing events and activations. All for free of course.”

Especially in the wake of the cancellation of this year’s Hippie Hill event, fellow founding advisor Ben Grambergu, director at 7 Stars Holistic Healing Center, feels that SF Weed Week offers an alternative celebration that lifts up the community. 

“The organizers of Hippie Hill deserved a break, and SF Weed Week is here to extend the celebration across the entire city with the best cultivators in the world sharing their gift with the most dedicated enthusiasts in the world,” Grambergu said. “Look, the Bay Area has and always will be an epicenter of cannabis culture. SF Weed Week is proving to the doom loop haters that the scene is thriving. With a week full of incredible activations, world-class cannabis, and meet and greets with the rockstars who produced it; this event has something for everyone.”

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