Now, here’s where many cannabis brands get it wrong – they stuff their content with keywords like a rookie packing their first bowl. “Cannabis dispensary near me cannabis products buy cannabis cannabis deals cannabis cannabis cannabis…” You get the idea. This is what we call “black hat” SEO, and let me tell you, Google hates this more than the DEA hates fun. Pull this stunt, and your site might disappear from search results faster than your stash during a drought.