Is cannabis just a plant like tomatoes, lettuce, and kale, and in the end, it will be traded on the CBOT with future contracts that mimic corn, soybeans, and wheat? While branding experts who depend on clients believing they can differentiate their product on dispensary shelves will tell you otherwise, it appears the rest of the world that is not relying on branding revenue seems to disagree.
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This article originally appeared in High Times’ 50th Anniversary print issue. It is an excerpt…
How Montana built a legal cannabis market from a thin medical marijuana law, federal raids,…