Of course – all of the ‘evidence’ I’m going to be presenting in this article will be highly subjective, but I’m certain that many of you seasoned consumers will affirm some of the norms I have observed over the years. Again – this may not be applicable to all people. I’m using norms, generalizations and assumptions based on my experience – however, potentially this article could spark a more nuanced analysis involving a larger number of people providing their unique perspective to the conversation.