On one side of the fence, many MSOs and invested VC’s are telling the world branding matters and brands are the future of cannabis. On the other side of the argument are digital tech guys and analytics guys saying that every survey ever done on consumer habits in Canada and North America shows that branding doesn’t matter to cannabis consumers that much. The most famous survey of Canadian consumers found out that most consumers can’t remember what they bought, what color package they bought, or how much they used. They do remember the price point and if the product achieved the results, they wanted for the price paid, ie, see the Budweiser example above.
The state says flower, pre-rolls and vapes were already prohibited. Hemp retailers say years of…
Discover the strains that propelled Fast Buds to the winners circle at the 2026 Autoflower…
They smoke an absurd amount of weed, rap about everything from ketamine to pharmaceutical trials,…
A four-person Johns Hopkins pilot study found that 25 mg of oral THC could produce…
He signed it Wednesday. Most of the federal hemp restrictions now take effect December 11…
The founders of LEVIA took opposite paths after selling the brand. What they learned on…