On one side of the fence, many MSOs and invested VC’s are telling the world branding matters and brands are the future of cannabis. On the other side of the argument are digital tech guys and analytics guys saying that every survey ever done on consumer habits in Canada and North America shows that branding doesn’t matter to cannabis consumers that much. The most famous survey of Canadian consumers found out that most consumers can’t remember what they bought, what color package they bought, or how much they used. They do remember the price point and if the product achieved the results, they wanted for the price paid, ie, see the Budweiser example above.
The years-long push to lock foreign visitors out of the city’s coffeeshops just died in…
When most people think about major hip-hop festivals, Montana rarely enters the conversation. For decades,…
From a black currant sour to an espresso martini riff, here are five THC cocktails…
In the music video for “Ram Pam Pam,” Venezuelan artist Micro TDH put older women…
The new cannabis beverage boom isn’t really about replacing booze. It’s about replacing everything people…
Amber Senter co-founded Supernova Women, the organization that helped shape America’s first cannabis social equity…