Unlike smoking cannabis, drinking cannabis allows you to titrate your doses. You also know that there is a set amount of THC within the product, allowing you to anticipate the effect. Additionally, eliminating smoke allows consumption of the product to become more prevalent. Places like bars or lounges would be able to sell these kinds of beverages without harboring the smell of cannabis within their establishments. Cannabis beverages also has a longer shelf life and is far simpler to transport and store.