Every two years, cannabis advocates wheel out the same ritual. Ballot measures, candidate endorsements, grasstops lobbying, NORML scorecards, press releases about historic progress. Every two years, a version of the same headline runs: “Cannabis Reform Reaches Tipping Point.” Every two years, the people who believed it discover that the tipping point was a marketing event.
This column originally appeared in Cultivated, a cannabis industry newsletter. Subscribe here. You know the…
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