In 2022, illicit cannabis sales soared to over $74 billion, surpassing the legal market’s $28 billion by a remarkable 164%, according to the latest report from New Frontier Data on American cannabis consumers. This significant disparity highlights potential opportunities for legal businesses to attract frequent users who currently depend on unregulated sources, as well as the millions of adults interested in cannabis but hesitant to try it.
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This article was originally published in 2023. From the hash and honey oil of the…