The Marijuana Industry’s Biggest Lie – Cannabis Branding Matters to Consumers

A new survey is out that confirms what every other study has reported in the past about cannabis branding and marketing, it just doesn’t matter to consumers, and they don’t remember what your logo, your colors, or your packaging looks like a few days after buying your product. The three factors they 100% do remember is how much your product costs, how well did the product work, and where they got the product.