The goal of an affordable luxury brand is to offer a more accessible premium marijuana experience. This was the same prompting factor that pushed Jackee Stang to create Quarter as a brand for affordable luxury. Stang learned this personally as she worked as VP of programming for High Times. She was able to get access to high-quality cannabis due to her position in the firm. However, she realized that other normal customers that are not in her class of position did not have access to such cannabis products. Upon realizing this issue, she sought out to create a way to provide such products to all at a reasonable price.