Recent data from Headset Analytics shows that marijuana flower is still the number 1 product in the US legal cannabis market. This should not be surprising given that flower is the least processed form of marijuana out there, making it more affordable and accessible especially to newbies or purists. But even seasoned cannabis enthusiasts find many reasons to love flower: with such a wide array of strain choices these days, you can customize your high in just about any way or flavor you want.