You have probably read about the “Spotify” and “Potify” trademark case that the US government ruled violated the music streaming services trademarked name. As a rapidly maturing industry with an expanding market, the cannabis industry needs solid and recognizable brands. Brand names possess power in every industry. The global cannabis industry runs on differentiation and innovation. Companies in developed industries understand that “identity” is one of the most valuable assets a company can have. It is also the most prone to replication.
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