Recreational growers enjoy cultivating their own stash for a fraction of the cost they would have to pay if buying it. The quality of well cultivated ‘home grown’ may well be superior to much of the weed you could buy. Medical growers find that growing their own seeds allows them to precisely define the genetics, cannabinoids and terpenes which they will enjoy. For medical growers it can make a lot of sense to select the specific genetics which deliver targeted medical benefits for their particular condition. Seed buyers are more sophisticated than they were a decade ago, with more awareness of genetics.