Mr. Frye is an ex-member of the National Coalition for Men. He identifies as an Orange County Men’s activist and he has taken it upon himself to be the voice against the wrongs he feels are perpetrated against men. From the report published by San Luis Obispo Tribune, Frye took action against the cannabis store because he felt it was wrong for only women to be offered a 16% discount on purchases made every Monday night. He visited the store on a promo night, he saw women being offered discounts and felt wronged when the same wasn’t offered to him.