Only a small percentage of Gen Z, roughly 9 to 24 years old, are eligible to legally buy cannabis. Even that, the age group now accounts for 12.7% of cannabis sales in Colorado, California, Washington, and Nevada. This data collected in the first of 2021 shows an increase of 4% compared to 2020. In the same year, Baby boomers accounted for 12.1% of the overall sale which was a decrease from 13.9% in 2021. This means Gen Z for the very first time surpassed Baby Boomers in terms of overall cannabis sales. Even the almighty millennials lost market shares to Gen Z as they account for 51.8% of cannabis sales in 2021. This represents a decrease of 0.2% compared to 2020.
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