Why Does Everyone Keep Saying Terpenes are the Next Big Thing in Cannabis?

Though the laws surrounding terpenes are not well-defined, a lot of cannabis companies are still working on different possible applications of the aromatic compound. This has led to the discovery that the flavor and aroma of popular cannabis strains can be recreated using non-cannabis botanical sources. These terpenes can then easily be applied to vape blends, edibles, rolling papers, beverages, alcohol, and scented candles.