With ever-changing regulations and “Community Guidelines”, hemp and cannabis companies struggle with marketing. Advertising online is like walking on eggshells, you just never know when you’re going to get a shadow ban, which is when TikTok, Instagram, or Facebook suddenly hides your posts or restricts them from followers which you worked so hard to get organically.
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This article originally appeared in High Times’ 50th Anniversary print issue. It is an excerpt…
How Montana built a legal cannabis market from a thin medical marijuana law, federal raids,…