It’s obvious that there needs to be more women in the rooms where big decisions on cannabis business are being made. Yet women are still criticized and stigmatized for choosing to focus on their careers, and the stigma gets even worse when women decide to prioritize a business regarding what is still a Schedule 1 substance in the United States. Women are required to have thick skin to navigate a male-led industry, having to hear ruthless comments about the career path you’ve chosen as you try and get one foot in the door.