He has also maintained that he is a massive fan of the Palms, and he believes in what they do in making marijuana more exciting to consumers. His approach is also backed by the idea that he wants to destigmatize people’s image of cannabis in societies. Bieber also believes that many people who struggle with mental health will find cannabis helpful. His ideas on cannabis are that he wants to ensure that he is doing something “Genuine” and wants to share these views with a company that understands his vision. It turns out that Peaches was an excellent place to start for him.