The fact a celebrity can’t use their full marketing power to influence and create buzz around a cannabis brand could be hurting their launch and continued growth. The idea being, you may be a celebrity with lots of social media followers, but you can’t go out and blast your weed brand as you see fit since there are heavy restrictions in Canada and the US on marijuana advertising.
However, a glimmer of hope has emerged from an unlikely source: cannabis. Some individuals with…
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